1. Results highlight important skills needs in this population
Results highlight important skills needs in this population. The data will inform modification of HIP Teens to a HIP Ladies intervention for college-aged black females, which will be piloted. Results will also influence development of a media intervention aiming to instruct policy on media censorship.
Listening to Voices and Visualizing Data in Qualitative Research: Hypermodal Dissemination Possibilities
Rasheeta Chandler1 PhD, ARNP; Erica H. Anstey, PhD, CLC2, PhD; Henry Ross3, MSPH
1 Assistant Professor, School of Nursing; 2ORISE Research Fellow (CDC), College of Public Health; 3 Research Manager, School of Nursing
Background
Results
Visual
One of the tenets of qualitative research is the emphasis and honoring of the participants’ own words as generative of meaning and knowledge. Yet, it is rare to hear the actual voices of the research participants in a presentation or in text.
Qualitative research dissemination has relied upon dense transcribed text; these “mountains of words” do not lend themselves to the space limitations of academic journals or condensed visual elements such as summary charts, tables, or graphs (Johnson, Dunlap and Benoit, 2010).
Technological advancements have the potential to revolutionize dissemination efforts, especially for qualitative research.
Methods for Infographic content:
We conducted 4 focus groups (n=32)
2 at a traditional state university (n=15)
2 at a historically Black state university (n=17)
Recruitment: campus media outlets,
undergraduate courses and student
organizations
Incentives: $50 incentive + snacks  
Instrument: A semi-structured focus group
guide included items on information, motivation
,and behavioral skills pertinent to college
women.
Analysis: Focus groups were digitally recorded, professionally transcribed, and analyzed with a priori and emergent coding using NVivo9. Two researchers independently coded each transcript, and met regularly to ensure inter-rater reliability.
Sample:
n = 32 Black women (~8 per focus group)
Aged (mean age = 18)
Freshmen and Sophomores
Sexually active with a male partner
Purpose
To use a multimodal approach to disseminate themes deduced from qualitative research results.
Design the integration of the audio technology to encourage interaction and engagement
Capitalize on the ability of the audio guide system to poll/survey conference attendees.
Import audio clips into the audio guide software, organized to correspond with the visual poster presentation.
Select the focus group/interview content that best represent major themes & sub-themes. 1
Audio Selection 2
Audio Mapping 3
Encourage Engagement 4
Generate Research
Methods
We explain how use of the Experiencing Audio Recorded Research (EARR) model, which was developed
by the presenters, can facilitate a multimodal approach to qualitative research. The use of audio clips in poster and
oral presentations, as well as embedded within written manuscripts plays with the interstices between the research participants and the observer.
In addition, we have demonstrated qualitative research outcomes that have been pictorially reinterpreted in the form of an Infographic, which is an effective way of conveying a story visually.
Audio
E.A.R.R. Model
Experiencing Audio Recorded Research
Conclusions
To listen to the audio map, go to the following web address:
The visual elements and captions display the main themes that were important in this study. The Infographic , with corresponding audio mapping, can serve as a teaching tool to translate results to both researchers and the target population.
The ability to listen to direct quotations enables audiences to reflect on the nuances of meaning expressed by the participants. We aim to encourage “readers” to enter a multimodal context where you may engage with the research more wholly, invoking iterative processes and leading to the co-construction of meaning.
Emory University, Nell Hodgson Woodruff School of Nursing – Atlanta, GA