1. IT for Managers
Chapter 1 and 2

2. The Business Performance Management Cycle and IT Model
Figure IT 7eU provides early opportunity to discuss overview of IT’s role in corporate strategy setting and its intricate importance to performance as business solutions and the resulting profitability. Compare and contrast the profit and nonprofit sectors; public versus private.

3. Doing Business in the Digital Economy

4. Digital Enterprise
Digital Enterprise is a new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effectively, boost employee productivity, and improve operating efficiency.
Conducting business in digital economy means using Web-based systems on the Internet and other electronic networks to do transactions electronically.

5. Drivers of Digital Organization
E-Commerce
Networked Computing

6. The Digital Firm

7. Toward the Digital Firm
The interdependence between organizations and information systems

8. How do I make my product better???
The Problem
How do I retain customers?
How do I increase sales????
GAP
How do I make my product better???
Business People
Mountains of Data

9. What is Business Intelligence?
The process by which an organization manages large amounts of data, extracting pertinent information, and turning that information into knowledge upon which actions can be taken.
Business Intelligence (BI) is about getting the right information, to the right decision makers, at the right time.
BI is an enterprise-wide platform that supports reporting, analysis and decision making.
BI leads to fact-based decision making
BI includes reporting and analytics. 9

10. A Business Perspective on Information Systems
Major Business Functions
Sales and marketing
Manufacturing
Finance
Accounting
Human resources

11. A Business Perspective on Information Systems
Management Levels
Senior managers: make long-range strategic decisions about products and services
Middle managers: carry out the programs and plans of senior management
Operational managers: monitor the firm’s daily activities

12. The Four Major Types of Information Systems
MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS
The Four Major Types of Information Systems

13. Thank You