1. Lesson Objectives:
1. To understand stereotypes and consider how and why they are used in the media 2. To textually analyse how groups are represented in three different media forms

2. PART 1: Stereotyping in the media

3. Stereotype definition
A commonly held assumption about a group of people which is often based on some kind of reality but is essentially untrue and usually prejudicial.

4. TASK ONE: Identify at least two stereotypes for the following groups

5. British Politicians

6. Male primary school teachers

7. Muslims

8. Blonde women

9. Young boys

10. Female drivers

11. Black British teenage boys

12. Japanese man

13. Consider the following questions and write your answers in your book

14. Are all stereotypes negative?

15. Why does it matter if stereotypes are used?

16. TASK TWO: Why might the following media platforms use stereotypes?
TV adverts
Red top newspapers
Action films
Male rap videos

17. TASK THREE
1. Watch the three videos and identify whether or not stereotypes are used. 2. Consider how they are conveyed and why.

18. Media text #1: 50 Cent ‘Candy Shop’

19. Media text #2: Fox News

20. Media text #3: C4 advert

21. PLENARY
How did the videos make you feel about the groups? How influential might they be on other audiences? Does the media have an obligation to represent fairly and positively?