1. Social Influence
This influence can be seen in our conformity, our compliance, and our group behavior.

2. Write the following terms in your notes
Write the following terms in your notes. Leave space to write definitions.
Hedonic Motive
Normative Influence
Informational Influence
Foot-in-the-Door
Door-in-the-Face
Deindividuated

4. The Story Critical Thinking Individual Number 1-7 (2nd) 1-4 (6th)
Groups

5. Conformity and Obedience
Chameleon effect
Unconsciously mimicking others’ expressions, postures, & voice tones helps us feel what they are feeling.
Mood Linkage
We feel happier around happy people than depressed ones
Sharing up & down moods

6. Conformity
Adjusting one’s behavior or thinking to coincide with a group standard.
How did you feel the first time someone asked you to smoke?

7. Asch’s Study

8. Conformity and Obedience Group Pressure and Conformity
Conditions That Strengthen Conformity
One is made to feel incompetent or insecure
Group has at least three people
Group is unanimous
One admires the group’s status
One has made no prior commitment
Others in group observe one’s behavior
One’s culture strongly encourages respect for social standards

9. Reasons for Conforming
Normative Social Influence
Influence resulting from a person’s desire to gain approval or avoid disappointment
Informational Social Influence
Influence resulting from one’s willingness to accept others’ opinions about reality

10. Milgram’s Experiments
Obedience
Milgram’s Experiments

11. Milgram’s Obedience Study

12. What did we learn from Asch & Milgram?
Ordinary people can do shocking things.

13. Group Influence on Behavior
Lets look at how groups effect our behavior.

14. Social Facilitation
Improved performance of tasks in the presence of others.
Occurs with simple or well learned tasks.
Not with tasks that are difficult or not yet mastered.

15. Social Loafing
The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable.

16. Deindividuation
The loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.

17. Group Polarization
The concept that a group’s attitude is one of extremes and rarely moderate.
As a group, both the Black Panthers and the Ku Klux Klan are more extreme than the average individual in the group.

18. Group Polarization

19. Groupthink
The mode of thinking that occurs when the desire for harmony in a decision-making group overrides common sense.
How could a hazing incident at a High School or College be an example of groupthink?

20. Cultural Influence
Culture: the enduring behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next.
Culture within animals
Culture in humans

21. Cultural Influence Variations Across Cultures
Norm
Personal space
Pace of life

22. Cultural Influence Variation Over Time
Changes over the generations

23. The Power of Individuals
Social control vs personal control
Minority influence
The Power of the
Individual can be
stronger than a group.