1. Stakeholder Relationships
OECD Third Asian Roundtable on Corporate Governance
Stakeholder Relationships
Ken Rushton
Director

2. OECD Principles Co-operation between corporations and stakeholders
Provide relevant information to stakeholders
“Concern over corporate reputation and corporate performance often require the recognition of broader interests”

3. Intangible Assets Intellectual capital Human Capital Brands Reputation

4. Strategic Approach Sustainable Development Values Ethics Stakeholders
Measurement & Reporting
Benchmarking

5. Model for Sustainability
Identify Issues Raise
Through Dialogue Employee Awareness
Facilitate Account
Business through
Action Indicators
& Reporting

6. Stakeholder Dialogue BP
Shell
Camelot
Monsanto

7. Social Report Comprehensive Comparable Inclusive Embedded Verified
Continuous improvement

8. Benefits Builds trust Enhances reputation Benchmarks performance
Indicates commitment
Reinforces values
Motivates business action

9. OFR Purpose, strategy, performance drivers Stakeholder relationships
Corporate governance
Community, social, ethical, reputational issues
Environment

10. Some issues No universal reporting standard
Environmental reporting not enough
Business sustainability now a strategic issue
Performance indicators are needed
Link between sustainability and reputation needs more research