1. ACADEMIC book trade conference
A Study of User Behaviour, with print and electronic solutions: VitalSource & Ingram
Laura Annis, Director, International Customer Services, Vital Source
Mark Hunt, National Sales Manager, UK/IE, Ingram Content Group

2. Agreed approach to pedagogy had changed
Changing behaviour
“How are student and lecturer expectations and practices changing with regard to identification and use of pedagogical resources?”
82% of the academics
62% of the librarians
45% of the students
Most‐mentioned catalysts for change:
Flipped classroom
Technology enhanced learning
‘Students as researchers’
“I don't believe any institution has a good method of evaluating the effectiveness of pedagogical methods.”
Agreed approach to pedagogy had changed

3. The end of the printed textbook?
“Although many different types of resource are now in use, the most important ones remain books and journal articles.”
“Increasing prices of print material coupled with greater availability of digital material moved me to recommend more digital material, and to try to design teaching in such a way that secondhand textbooks can be used.” [Academic, Business / Management]
“The study finds that overall undergraduates still prefer print.”
“Although most of the focus group students bought some books, they mostly weren’t from the student bookshop, though those who had a bookshop were familiar with it.”

4. ‘User behaviour’ and Print Solutions
Very diverse set of findings
Visibility and availability
Simplicity of access and supply chain
Publisher / Aggregator → Bookseller / Institution → Student / Library / End-User
A fully rounded and blended set of solutions for:
Faculty
Students
Librarians

5. User Behaviour - eTextbooks

6. Independent UK Survey
Survey conducted using an independent Market Research company
Students from 148 Universities contacted
Mix of students who had eTextbooks provided by the institution and some who hadn’t been provided with eTextbooks as part of their course
Questions were designed to gather feedback from 4 main areas:
Accessibility
Widening Participation
Distance Learning
International
Survey focused on students who had been studying for more than 1 year (Year 2 onwards)

8. Conclusions
The Survey suggested that students felt that the convenience and functionality of eTextbooks had a positive impact on their learning
Students indicate that eTextbooks have had a positive impact on ease of learning
Students indicate that eTextbooks increase their confidence
Users indicate that eTextbooks have had a positive impact on their academic outcomes

9. TEF Findings
Universities are under increasing pressure to meet the teaching quality, learning environments and student outcome requirements of the Teaching Excellence and Student Outcomes Framework (TEF). These results reveal that students associate eTextbooks with improved learning outcomes, and support key aspects of TEF such as independent study (83%) and course completion (50%).