1. augmented reality (AR) and the future
What is the Augmented Reality?
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

2. Augmented reality has been in the works for several decades before sprouting to what it is today.
From the first virtual yellow line marker in live NFL games to assisting NASA flight simulations – augmented reality has had a progressive impact over the years.
We also saw Pokémon Go, an AR game, explode with over 100 million downloads.

3. The market is ready for AR
We’ve already got some early-stage devices and tech for these applications, but it’s going to be next year before we see things really take off. Once they do, you’ll need to be ready for AR versions of practically everything

4. Huge investments for the future
“Augment.com”

5. Growing AR Apps https://www.youtube.com/watch?v=tnRJaHZH9lo IBM App
Research by IBM showed that 58% of consumers want to get product information in-store before a purchase, and that 19% of customers will browse mobile devices whilst shopping. To address this consumer need in a way they are using, IBM launched their AR app. Acting like a personal shopper, it uses augmented reality technology to provide shoppers with personalised information when
shopping
IKEA AR Catalogue
In the summer of 2013, IKEA launched their augmented reality catalogue to enable shoppers to visualise how certain pieces of furniture could look inside their home. Not only that, but the app measures the size of the products against the surrounding room and fixtures to offer a true-to-life size where possible.
Sixth Sense
Augmented Reality browsers enrich your camera display with
contextual information.
For example, you can point your smartphone at a building to display
its history or estimated value.

6. Mixed reality: Your world is the canvas
AR has evolved drastically over the past decade and that growth is only expected to continue. One of the most anticipated products is the Microsoft Hololens
Mixed reality: Your world is the canvas
Microsoft HoloLens is the first self-contained, holographic computer, enabling you to engage with your digital content and interact with holograms in the world around you.