1. Katedra ekonomiky a manažmentu podniku / Department of corporate economics and management
Ekonomika a manažment malých a stredných podnikov
Marketingový manažment podniku
Marketing management of business

2. Profile of graduate in Marketing management of business The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity. It trains students in problem solving skills incorporating a systematic approach based on competency in decision-making methods, which requires integrating knowledge of management, operational management, organization of managerial work, marketing in the domestic and world markets, finance, quality management and human resources. At the same time, the programme trains students to take a strategic thinking approach, to foresee phenomena, and with the use of mathematical-statistical methods to quantify the effects on the business. The programme prepares professionals in the middle and top management of small and middle businesses, in bodies of state and local administration in the areas of sole trader business, vocational schools, and project and consultancy organizations.

3. Obligatory courses (Marketing management of business)
Povinné predmety/Obligatory courses 1.
Dane podnikateľských subjektov
Tax and tax policy 2.
Diplomový seminár
Diploma seminar 3.
Finančný manažment 1
Financial management 4.
Kontroling
Controling 5.
Logistika
Logistics 6.
Strategický manažment a marketing
Strategic management and marketing 7.
Medzinárodný manažment a marketing
International management and marketing

4. Study program courses MMP+MMB
16.
Manažment vzťahov so zákazníkom
Customer relationship management
17.
Marketingový informačný systém a marketingový výskum
Marketing information systems and market research
18.
Riadenie hodnoty značky
Brand value management

5. Povinne voliteľné predmety / Optional courses (MMP/MMB)
Blok 1 – Marketing (choose 6 courses in total regardless of the block) 1.
Informačné systémy / Information systems 2.
Kvalitatívny a kvantit. výskum v podniku /Quantitative and qualitative research 3.
Marketing služieb /Service marketing 4.
Marketingová komunikácia / Marketing communication 5.
Medzinárodné účtovníctvo / Int. accounting 6.
Priemyselný marketing / B-2-B marketing
Blok 2 – Management
Man. komunikácia / Man. communication
Manažérstvo kvality / Quality management
Manažment inovácií / Man. of innovations
Projektový manažment / Project man.
Spoločensky zodpovedné podnikanie / CSR in business

6. Optional courses (other courses are offered by
Výberové predmety
Optional courses (other courses are offered by
other departments and are proposed for the next scholar year just in June)
Koučovanie
Počet kreditov: 4
Semester štúdia: zimný (1., 3.)
Spoločenský marketing
Počet kreditov: 4
Semester štúdia: zimný (1.)
Oceňovanie majetku podniku
Počet kreditov: 4
Semester štúdia: zimný (1., 3.)
Nástroje zabezpečovania kvality
Počet kreditov: 4
Semester štúdia: zimný (3.)
Risk management
Credits: 4
Semester: winter (1., 3.)