1. Telling Your Impact Story
Sara Olsen, SVT Group 1

2. SVT Group partnered with Cisco to create this tutorial based on SVT’s methodology, which has been used by domestic and international nonprofits, funders, corporations and investors, to clarify goals, assess results and identify opportunities to increase both impact and financial performance. 2

3. Impact
What happened or didn't happen because of you?

4. People and entities affected by your work.
Stakeholders
People and entities affected by your work.

5. Vision and Mission Vision: what you want changed
Mission: your role in making this change

6. Step 1
Define your
Total Addressable Impact

7. Step 2
Identify your
Key Stakeholders 7

8. Step 3 Articulate the Base Case 8 Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Public 8

9. Step 4
Explain how you create
Outcomes

10. Step 5
Capture your Impact 10

11. Document your Sources and Assumptions
Step 6
Document your Sources and Assumptions 11

12. Telling Your Impact Story
Define your total addressable impact
Identify key stakeholders
Articulate the base case situation
Explain how you create outcomes
Capture your impact
Document sources and assumptions

13. Great Examples of Impact Stories
(A Cisco in-kind grantee)