1. 2014 Strategic Plan
Presentation to the Goddard Contractors Association
Rebecca Spyke Keiser
Associate Deputy Administrator
for Strategy and Policy
Contributions by: Office of the Chief Financial Officer

2. c
Expand the frontiers of knowledge, capability, and opportunity in space
Advance understanding of Earth and develop technologies to improve the quality of life on our home planet
Strengthen
Serve the American public and accomplish our Mission by effectively managing our people, technical capabilities, and infrastructure

3. Strategic Planning vs. Strategic Plan Development
Strategic planning is on-going process, dynamic and informed by strategic analysis and stakeholder feedback
The Strategic Plan is a discrete deliverable every four years that captures and communicates certain outputs from strategic planning
Congress, OMB, National Academies, Public, NASA Employees, Other
2014 Strategic Plan
Strategic Planning (on-going)
Stakeholder Engagement (on-going)
2018 Strategic Plan
2022 Strategic Plan

4. The Strategic Plan & Performance.gov
Mandatory transition from document production to holding the information on a Government-wide website: (
Agencies may no longer “publish” a document
Assures agency performance information and data, are standarized; and more accessible to the public, Congress, and others
Performance.gov specifications
Prescribed fields with character limits
Less flexibility for narratives, and overall display
Influences writing style
Each main section must be “Stand Alone,” or comprehensible without preceding elements for context
To communicate simply, clearly, concisely
No or little flexibility to use graphics in perfromance.gov; All messages sent with data or narratives.
Thus, because of the limitations with performance.gov, NASA created an online version that will include graphics and more detail. Additionally NASA created a trifold to summarize the main points. (slides 7 and 8)
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5. The “Elements” of the Strategic Plan Communicate Different Things
Vision the ‘where and why’
Mission Statement the ‘what’
Goals
Objectives
the ‘why and how’
11/24/2018

6. 2011 vs. 2014 Framework 2011 2014 Strategic Goals Strategic Objectives
Outcomes
Objectives
Performance Goals
Annual Performance Goals
Strategic Goals
Strategic Objectives
Performance Goals
Annual Performance Indicators
Agency Priority Goals (APG)
APGs
CAPs
Cross-Agency Priority Goals (CAP)

7. 2011 Strategic Plan 2014 Strategic Plan
Vision - To reach for new heights and reveal the unknown,
so that what we do and learn will benefit all humankind.
Mission - Drive advances in science, technology, and exploration
to enhance knowledge, education, innovation, economic vitality,
and stewardship of Earth.
Vision - We reach for new heights and reveal the unknown, for the benefit of humankind.
Mission - Drive advances in science, technology, aeronautics, and space exploration to enhance knowledge, education, innovation, economic vitality, and stewardship of Earth.
2014 Strategic Plan

8. 2011 Strategic Goals
Extend and sustain human activities across the solar system.
Expand scientific understanding of the Earth and the universe in which we live.
Create the innovative new space technologies for our exploration, science, and economic future.
Advance aeronautics research for societal benefit.
Enable program and institutional capabilities to conduct NASA’s aeronautics and space activities.
Share NASA with the public, educators, and students to provide opportunities to participate in our Mission, foster innovation, and contribute to a strong national economy.

9. 2014 Strategic Goals
Expand the frontiers of knowledge, capability and opportunity in space
Advance understanding of Earth and develop technologies to improve the quality of life on our home planet
Serve the American public and accomplish our Mission by effectively managing our people, technical capabilities and infrastructure

12. 2014 Strategy Performance Framework
Definitions
End-outcome of what NASA wants to achieve to advance its mission and address relevant national problems, needs, challenges and opportunities.
Timeframe: Timeless
Strategic Goals
Intermediate outcomes that express more specifically the path NASA plans to follow to achieve or make progress on the broader strategic goal
Timeframe: 5 years - Timeless
Strategic Objectives
Statement of multi-year performance, expressed as a tangible, measurable objective or as a quantitative standard
Timeframe: 4 years (Strategic Plan horizon)
Includes Agency Priority Goals (2 years) and Cross Agency Priority Goals (4 years)
Performance Goals
Deliverable, milestone or targeted performance that indicates progress toward a multi-year performance goal
Timeframe: Single Year
Annual Performance Indicators
Strategic Plan
Performance Plan
Discussion DRAFT - Proposed Framework

13. Consistent Strategic Direction
N’l Aero & Space Act of 1958
National Space Policy, 2010
2010 NASA Authorization Act
NASA Strategic Plan
Peaceful purposes/benefit to humankind X
Welfare and security of the U.S.
Encourage the (fullest) commercial use of space, industrial base
Expand knowledge of Earth and Space
Maintain U.S. preeminence through research and technology
Improve U.S. competitiveness/advance economic benefits
Expand human presence into space
Warning and Mitigation of Potential Hazards of NEOs
Earth Observations/Global climate research
Cooperate with other nations
Communicate benefits /inspiration to public/STEM education

14. Any Questions?

15. Discussion DRAFT - Proposed Framework
Back up
Discussion DRAFT - Proposed Framework

16. Goal 5: Cross-cutting, MSD
Strategic Goals
Traceability of NASA’s Strategic Direction
2011 Strategic Goals
2014 Strategic Goals
Goal 1: HEOMD
Goal 1: Of Space
Goal 2: SMD
Goal 3: STMD & OCT
Goal 2: Of Earth
Goal 4: ARMD
Goal 5: Cross-cutting, MSD
Goal 3: Agency Excellence
Goal 6: MSD, Education