2. Frameworks & Templates
B290
Simon Rodan

3. Some frameworks SWOT BCG Growth Share Matrix Scenario planning
McKinsey 7-S
Rokudan Strat Map
NOTE: no one frame is a silver bullet

4. SWOT Strengths Opportunities Positive A B C… f(A) f(B) f(C)…
Weaknesses
Threats D E F…
f(D)
f(E)
f(F)…
Negative
Internal
External

5. BCG Growth Share Matrix?
High
Total Market
Growth
(Cash use)
Low
Low
High
Firm Market Share
(Cash generation)

6. Scenario planning Identify key drivers
Internal / external uncertainties
Impact on firm
Likelihood of occurrence
Pick the most important
Build a matrix of “outcome combinations”
1. Input price rise: p=50%, impact=0.2
2. Interest rate rise: p=20%, impact=0.1
3. FDA approval: p=50%, impact=0.4
4. NME discovery: p=10%, impact=0.3
3. FDA approval No
Yes
4. NME discovery
Scenario A
Scenario B
Scenario C
Scenario D

7. McKinsey’s 7-S Framework
Style
Strategy
Skills
Shared
values
Staff
Systems
Structure

8. The Strategy Map VISION MISSION Strategic Goal #1 Strategic Goal #2
Strategic initiative
Strategic initiative
Strategic initiative
Strategic initiative
Strategic initiative
Strategic initiative
Project
Project
Project
Project
Project
Project
Project
Project
Project
Project
Project
Project