1. Brian BLOOD How Do You Win the War for Talent? President,
CPA Australia
Partner,
Ernst & Young
Australia

2. Generation Y
Winning hearts and minds
Post Enron opportunity

3. Educating future accountants
successful = adaptable
broad perspective
gap between ‘doing’ and ‘teaching’

4. Drivers of change Global economy Information technology
Accountability and corporate governance
Environment and sustainability
New work patterns
New sources of competition
Intellectual capital issues

5. Sector snapshots Auditing -and accountability Tax - and technology
Commerce - the big picture
E-commerce - XBRL and automation

6. Member of the Future
CPA Australia initiative
established 1998

7. New education strategy
broader entry paths
new study segments
new Education Board
CPA MBAs

8. Recruitment objective
To increase the pool of available graduates

9. Recruitment projects academic initiatives dedicated website
tertiary careers advice
Asian recruitment
staff secondment to Asia
young professionals network

10. Service Identify key needs Then meet them
Otherwise, the battle is over before it’s begun

11. Make the world your oyster...
Be an accountant!