1. BT Sport
Q3 Update 2018

2. BT Sport profiles male and upmarket
Source: BARB Techedge Q BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

3. BT Sport 1 reaches more adults on a weekly and monthly basis than Sky Sports Football, F1 and Action
Source: BARB Techedge – Q3 2018, reach condition = 3+ minutes consecutive viewing

4. Highest rating programmes for adults on BT Sport
Programme Title
000’s 1
UEFA CHAMPIONS LEAGUE
1162 2
PREMIER LEAGUE
894 3
FA COMMUNITY SHIELD
465 4
BT SPORT FIGHT NIGHT LIVE
407 5
LADBROKES PREMIERSHIP
268 6
MOTOGP
189 7
UEFA EUROPA LEAGUE
175 8
BT SPORT SCORE
136 9
GALLAGHER PREMIERSHIP RUGBY
129 10
THE BETFRED CUP
126
Source: Techedge, Q BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

5. Top converting programmes for ABC1 Men on BT Sport
Programme Title
Index
(vs. A16+) 1
COLLEGE FOOTBALL LIVE
372 2
TOYOTA AFL HIGHLIGHTS SHOW
363 3
UEFA CHAMPIONS LEAGUE REVIEW
345 4
FORMULA E – STREET RACERS
342 5
RUGBY TONIGHT ON TOUR
340 6
BLANCPAIN GT SPRINT SERIES
328 7
CLASSIC MOTD - THRILLERS
312 8
NBA
311 9
VANARAMA NATIONAL LEAGUE HIGHLIGHTS
295 10
WTA – WUHAN OPEN
282
Source: Techedge Q3 2018, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

6. BT Sport viewers are commercially receptive
100= Average Adult
Source: TGI 07/17-06/18 Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN