1. July 11th 2018 Birmingham Steph Freeman
PR Update
July 11th 2018
Birmingham
Steph Freeman

2. PRESS RELEASES MAY-JUNE
EIGHT PRESS RELEASES/ARTICLES
EXPO Follow Up PR
DOTY Winner
UK Truck Cartel
CGS Call for Evidence (Trade and Consumer)
Evidence Submitted PR
FAME (Trade, Farming and Construction)
Heat Heroes PR – (Trade and Consumer) & organising photo shoot
Downstream article on press office activities
Press Cuttings
31 pieces of coverage
203k online audience reached
28.6k online views
50 social media shares
Communicating on a wide range of topics to wide variety of audiences

3. Mailshots, Govt Submissions, Websites
Writing Letters to MP’s re CGS
Letter to Ms Stapleton HMRC re Ireland
Writing FPS EXPO Mailshot to other trade associations (Join Forces With EXPO)
Attending BEIS meeting on CGS
Assisting with Govt submissions – research, writing, editing
CGS
ECO
Consumer market consultation re Ombudsman
ECFD energy consultation
Assisting team with members info mailers (writing or editing) incl Irish Member communication, Truck Cartel, CGS, FAME etc
Reviewing and editing Downstream and Fuel Oil News articles
Updating websites with latest news items and making changes to websites where necessary
Producing FPS GDPR compliant privacy policies
Amending EXPO website for 2019 EXPO
From govt submissions to amending websites – support to the FPS team

4. Conversation with consumers, members, stakeholders, industry
SOCIAL MEDIA
Twitter since Feb
@FPS_Oil – 2060 followers ↑ 192
@Oilsave – 2026 followers ↑ 179
@FPSEXPO – 2022 followers ↑ 77
LinkedIn - FPS company page 362 followers
Oilsave Facebook page – this needs more work and development
Conversation with consumers, members, stakeholders, industry

5. Social Media - @FPS_Oil
Three Twitter Accounts, One Facebook account and One LinkedIn Page

6. Social Media - @Oilsave
Three Twitter Accounts, One Facebook account and One LinkedIn Page

7. Social Media - @FPSEXPO
Three Twitter Accounts, One Facebook account and One LinkedIn Page

8. PAC Agreed Terms of Reference
PAC Update
Terms of Reference 2018
FPS PUBLIC AFFAIRS COMMITTEE
The FPS Public Affairs committee is currently represented by
FPS Chief Executive, Guy Pulham
FPS Press Officer, Stephanie Freeman
FPS Membership & Events Manager, Dawn Shakespeare
Certas Public Affairs Director Brian Worrall
Craggs Energy MD, Chris Bingham
Director of WFL Ltd t/a Watsons Petroleum, Andrew Watson
The committee provides public affairs guidance for the FPS to enhance and protect the reputation of the FPS and it’s members
To ensure that time sensitive PR can be approved in the absence of the CEO
To ensure that FPS have appropriate views and represent / support the industry during any period where support is deemed necessary
The mission statement is
“To enhance and protect the reputation of the FPS and its members in the UK and Ireland by providing information to drive FPS messaging and consultation submissions, giving feedback on recent press releases/member communications and planning the next quarter’s themes (particularly during key seasons and/or periods of heightened interest in the sector)”
The Public Affairs Committee has also organised media training for FPS council members in order that key Regional FPS representatives are equipped to deal with media enquiries confidently and positively.
PAC Agreed Terms of Reference

9. Governance & Operational Brief 2018
PAC chair reports at each Council meeting (standing agenda item)
2 to 3 PAC meetings per year and extra as required
Around six or seven members
Members - Two would be Council members and two from other distributor types and ‘regions’
PAC would need a mix of industry experts, PR and Public Affairs expertise
FPS – CEO, Press Officer and Marketing contact (TBD). Membership & Events Manager to attend as necessary
NOTE: CEO will drive FPS Strategy (with Council approval) including Marketing & Communication strategy (external and internal)
Membership last for 2 years. Can be re-elected. Chair rotates between FPS members every 2 years.
Any funding to be budgeted with CEO prior to September for the following year
PAC members to be regional spokespersons (media trained)
Crisis Management Response including dealing with regional media enquiries
PAC to provide ongoing feedback on recent PR/comms and plan themes for the next quarter
Time sensitive PR will be approved by CEO and sent for comment by PAC (time permitting). If CEO is not available then Steph will require two approvals from PAC members. Other PR will be sent to PAC team for review.
Assisting the secretariat in preparing for industry meetings, consultations and presentations with the provision of data and views. Be involved in any Marketing & Communication Strategy team.
Help FPS implement strategies that have a public affairs elements eg CWP, Tanksafe
Coordinate charitable work
Promote the FPS brand to distributors and affiliated sectors to promote FPS membership (similar to Council members)
PAC Agreed

10. THANK YOU ANY QUESTIONS