1. WHAT DO OUR CUSTOMERS WANT? M300 – Session with Mr. Bissell

2. WHAT DO OUR CUSTOMERS WANT?
RANK
CONCERN
OUR CURRENT RATING ON THIS PARAMETER (0 to 5) 1A
Good Customer Service 4 1B
Loyalty Program 1C
Availability of Perennial Products
2.5 2
Good Exchange Policy 3
Advertised Products Not Available At All Stores
Alterations 5
New Designs (Missing Fashion Trends) 6
Value for Money 7
Quality 8
Delightful Experiences
3.5 9
After Sale Services 10
Carry Bags – Better Quality & Design 1
OTHER ITEMS…
11. Craftsmanship & Authenticity
12. Good Display
13. Promotions
14. Closer to our customers
15. Discounts
Survey to be done in last week of Mar’18 to seek these ratings again

3. Some other observations…
Most of our managers DO NOT wear Fabindia
CT - Complaint Tracker has to be streamlined
New Developments
BRAND & MARKETING
EXPERIENCE CENTRE
Creating a Learning Culture
S.B.U.
4+1
CRM + Young Customer Program
Jan 2018
A.I.
Oct/Nov 2018