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Audience and Purpose 1.1 explain how texts, including increasingly

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Presentation on theme: "Audience and Purpose 1.1 explain how texts, including increasingly"— Presentation transcript:

1 Audience and Purpose 1.1 explain how texts, including increasingly
complex or difficult texts, are created to suit particular purposes and audiences

2 The reason for communicating with someone
Purpose The reason for communicating with someone What does the author want to accomplish? What is the reader supposed to do next?

3 Four Main Purposes of Media Texts
1. Express an opinion or point of view 2. Entertain an audience, as in video games or movies

4 3. Persuade viewers and listeners to buy a product or think a certain way 4. Educate through factual content and information

5 The person/people being communicated with
Audience The person/people being communicated with

6 Target Audience Target audience refers to a group of people that an a media text wants to appeal to. It can include the following information: Age (teenagers, young children, adults) Location (where the intended audience lives) Education (no education, a little educated) Gender (male or female) Education, Profession, Knowledge of Topic, Point of View, etc

7 Examples http://www.youtube.com/watch?v=Y_7WgXAlLFg


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