1. Audience and Purpose 1.1 explain how texts, including increasingly
complex or difficult texts, are created to suit
particular purposes and audiences

2. The reason for communicating with someone
Purpose
The reason for communicating with someone
What does the author want to accomplish?
What is the reader supposed to do next?

3. Four Main Purposes of Media Texts
1. Express
an opinion or point of view
2. Entertain
an audience, as in video games or movies

4. 3. Persuade
viewers and listeners to buy a product or think a certain way
4. Educate
through factual content and information

5. The person/people being communicated with
Audience
The person/people being communicated with

6. Target Audience
Target audience refers to a group of people that an a media text wants to appeal to. It can include the following information:
Age (teenagers, young children, adults)
Location (where the intended audience lives)
Education (no education, a little educated)
Gender (male or female)
Education, Profession, Knowledge of Topic, Point of View, etc

7. Examples http://www.youtube.com/watch?v=Y_7WgXAlLFg