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Published byRosa Montgomery Modified over 6 years ago
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Audience and Purpose 1.1 explain how texts, including increasingly
complex or difficult texts, are created to suit particular purposes and audiences
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The reason for communicating with someone
Purpose The reason for communicating with someone What does the author want to accomplish? What is the reader supposed to do next?
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Four Main Purposes of Media Texts
1. Express an opinion or point of view 2. Entertain an audience, as in video games or movies
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3. Persuade viewers and listeners to buy a product or think a certain way 4. Educate through factual content and information
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The person/people being communicated with
Audience The person/people being communicated with
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Target Audience Target audience refers to a group of people that an a media text wants to appeal to. It can include the following information: Age (teenagers, young children, adults) Location (where the intended audience lives) Education (no education, a little educated) Gender (male or female) Education, Profession, Knowledge of Topic, Point of View, etc
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Examples http://www.youtube.com/watch?v=Y_7WgXAlLFg
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