1. Enterprise Strategy
CIMA Paper E3

2. 1
Session
CIMA Verb Hierarchy

3. CIMA verb hierarchy – strategic level
at strategic level, you will usually encounter verbs from levels 3, 4 and 5 of the CIMA hierarchy
you must avoid giving a “level 2 response to a level 5 verb” (common examiner’s comment)

4. CIMA verb hierarchy – levels 3, 4 and 5
CIMA verb hierarchy – strategic level
Level 3
Level 4
Level 5
To apply
To calculate
To demonstrate
To prepare
To reconcile
To solve
To tabulate
To analyse
To categorise
To compare and contrast
To construct
To discuss
To interpret
To prioritise
To produce
To advise
To evaluate
To recommend
Learn the meaning of each of these verbs, and follow the instructions in exam requirements specifically

5. 2
Session
The process of strategy formulation

6. Strategy Question and Process
A means to achieve the objectives…
A basis for competitive advantage…
Two Basic
Questions
Where to Compete
How to Compete

7. Strategic Planning Process
Internal
Env
Mission
and
Objectives
Position
Audit
Options
Evaluation
and Choice
Implementation
and Control
External
Env