1. More4
Quarterly Update
Q3 2018

2. More4 Highlights
More4 reaches more ABC1 Adults per month than Sky 1 and ITV4
More4 continues to perform strongly amongst ABC1 Adults, taking a 1.1% Share of the audience during Q3
More4 has an impressive ABC1 profile of 44%, which is higher than ITV1, ITV2, ITV3, Channel 5 and 5Star
More4 reaches more Adults daily than The Times, The Guardian
No.1 rating programme for ABC1 Adults on More4 this quarter was an episode of Phil Spencer’s Stately Homes
Sources: BARB/Advantedge Q3 2018, GB TGI, 07/17-06/18

3. Audience Insight

4. More4 profiles an older, upmarket female audience
Source: BARB/Advantedge, Q Profile base=All adults.

5. More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4
Source: BARB/Advantedge Q , reach condition = 3 consecutive mins. ABC1 Adults.

6. Average Daily Reach/AIR (Adults)
More4 reaches more adults than The Times, The Guardian and the i
Average Daily Reach/AIR (Adults)
(000’s)
Source: BARB/Advantedge, Q reach condition= 3 consecutive mins. GB TGI 07/17-06/18

7. Highest Rating Programmes
ABC1 Adults
Programme Title
000’s 1
PHIL SPENCER’S STATELY HOMES
303 2
THIS IS US
268 3
IMPOSSIBLE BUILDS
260 4
THE YORKSHIRE DALES AND THE LAKES
239 5
9/11: 102 MINUTES THAT CHANGED AMERICA
231 6
GRAND DESIGNS
223 7
NAZI TREASURE HUNTERS
187 8
FILM: THE BEATLES EIGHT DAYS A WEEK (2016)
186 9
THE SECRET LIFE OF 4 YEAR OLDS
185 10
999: ON THE FRONTLINE
Source: BARB/Advantedge, Q3 2018, Highest occurring prog. title

8. Highest Converting Programmes
ABC1 Adults
Programme Title
Index 1
SPYING ON THE ROYALS
142 2
THIS IS US
130 3
LOCATION, LOCATION, LOCATION
129 4
RICKY GERVAIS LIVE: ANIMALS
128 5
THE SECRET LIFE OF 4 YEAR OLDS
119 6
PHIL SPENCER’S STATELY HOMES
116 7
GRAND DESIGNS
115 8
IT WAS ALRIGHT IN THE 1970S
114 9
THE YORKSHIRE DALES AND THE LAKES
112 10
RAMSEY’S HOTEL HELL
Source: BARB/Advantedge, Q3 2018, indexed against all adults, Highest occurring prog. Title.

9. More4 viewers are commercially receptive
Are commercially receptive, saying they are tempted to buy products they’ve seen advertised (Index 116) and that TV adverts are the types of ads they find the most useful in helping make a purchasing decision (Index 123).
An image conscious group, they like to stand out from the crowd (Index 112), enjoy shopping for clothes (Index 109) and spend a lot of money on clothes (Index 110).
See themselves as influencers and early adopters, saying when they see a new brand they often buy it to see what it’s like (Index 125) and that they tend to go for premium rather than standard goods/services (Index 115)
Source: GB TGI 07/17-06/18 base = all adults, viewers defined as all adults who state M4 as favourite channel.