1. Living Wage Week 2017
MEDIA SNAPSHOT

2. Living Wage Week 2017
COMMS ACTIVITY
Issued 3,600 announcement story ahead of the week
Worked with KMPG on Living Wage report released on Sunday 5th November 2017
Issued rates increase story to national and regional broadcast, print and online media for 00:01 Monday 6th November 2017
Lush launch event with the Mayor of London
Regional outreach for Liverpool, Manchester, Cambridge, North East and Birmingham working with Mayors and accredited businesses
Put forward key spokespeople for interview including Katherine Chapman, Lola McEvoy, Emma Kosmin, Amy Hulme and Gina Coladangelo
Announced key new accreditations inc. National Gallery, Somerset House and JLL
Issued ‘Low pay in the charity sector’ report to sector press
Encouraged engaged MPs to share a template release
Released Equal Pay Day release and spokesperson with Forster
Issued images to media following stock exchange announcement

3. Living Wage Week 2017 THE RESULTS SO FAR… TOTAL AVE £1,400,000
Media type
Number of pieces
PRINT
135
ONLINE
863
BROADCAST 87
TOTAL
1,085
TOTAL AVE
£1,400,000
TOTAL REACH (Circulation x 3)
37,500,000

4. COVERAGE HIGHLIGHTS – BROADCAST
Living Wage Week 2017
COVERAGE HIGHLIGHTS – BROADCAST

5. COVERAGE HIGHLIGHTS - PRINT
Living Wage Week 2017
COVERAGE HIGHLIGHTS - PRINT

6. COVERAGE HIGHLIGHTS – ONLINE
Living Wage Week 2017
COVERAGE HIGHLIGHTS – ONLINE

7. More coverage to come…..here’s to 2018
Press coverage analytics/contact: Monica Brimacombe / Katy Davies