1. Date

2. Reaching Half the Country
“There are about 50 million living Americans who were either Boy Scouts or Cub Scouts. If you assume that each of those 50 million Scouts has two living family members, that's 150 million Americans—half of the country—who in essence understand Scouting, even if they can't precisely repeat the Scout Oath and Laws.”
— Rick Cronk
Immediate Past President
Boy Scouts of America

3. Who Are BSA Alumni?
BSA Alumni Connection is a call to reconnect and engage anyone who has been positively impacted by the Boy Scouts of America:
Former Scouts
Their family members
Volunteers
Scouters
Community leaders
Tens of millions of Americans who benefit from Scouting

4. Program Goals The Three Rs:
Reconnect alumni with Scouting friends and mentors as well as with local councils, districts, and units
Rekindle enthusiasm for Scouting and the values it represents
Re-engage alumni so they become active in Scouting again

5. Program Objectives
Provide a comprehensive alumni program for the entire Scouting family
Reach more than 1 million BSA alumni across the U.S.
Strengthen the alumni/council relationship
Boost volunteerism in council, district, and unit events and activities
Create new ambassadors for local Scouting
Provide opportunities to financially support Scouting

6. Program Objectives
Capture stories, testimonials, and photographs from BSA alumni over the past 100 years.
Engage BSA alumni at every level during the 100th Anniversary Celebration.

7. Financial Benefit to the Council
Alumni can support local Scouting through:
Friends of Scouting (FOS)
Endowment
Day of Scouting (DOS)
Program materials for Scout use
Non-cash items
Cash
Items to be sold
Items not to be sold

8. What’s In It for Alumni?
There are many reasons Scouting alumni will want to participate in the BSA Alumni Connection program:
Renew Scouting friendships
Experience Scouting activities
Create a professional network of other area alumni
Get updates on what’s happening in their area
Promote and support specific council programs
Be part of the 100th Anniversary Celebration

9. National Council Commitment
Scouting alumni can vary greatly in age, geography, affiliations, and technological savvy, BSA National Council is supporting a multi-faceted approach:
Promotion
Strategic relationships
Web site
Alumni database
Online scrapbook
100th Anniversary national engagements

10. Finding Scouting Alumni
Promotion
PSAs
Social media
Advertisements (integrated with 100th Anniversary ads)
Media outreach
Strategic Relationships
Partner with organizations likely to include BSA alumni
Encourage Scouting alumni to spread the word through organizations they belong to
Reach out to prominent alumni in business, government, sports, entertainment, etc.

11. Reconnect Web site (www.BSAalumni.org)
Extension of Scoutingfriends.org
Navigates through the three Rs
Build templates and send newsletters
Get donations sent directly to councils
A primary drive to get people to “Reconnect” — features BSA Alumni Connection form where people can enter contact information
Links to
Scouting e-cards
EagleParents
National Hall of Leadership
ScoutParents
NESA Search

12. Reconnect Database Reconnect with a specific local council
directly to database manager when there’s a new connection
Everything accessible in one place
Manipulate data

13. Rekindle Online Scrapbook Generations Connection
Gather photos and stories
Story of the BSA as told by Scouting alumni
Generations Connection
Events
Arbor Day partnership
A Year of Celebration, A Century of Making a Difference
Get involved and active again
Earn a series of patches

14. Re-engage Volunteering with the BSA Support Scouting
Getting involved with the 100th Anniversary
National Hall of Leadership
Generations Connection
A Year of Celebration, A Century of Making a Difference
Cross Country Relay

15. What We Can Do
There are many ways to support the BSA Alumni Connection program. Here are a few:
Read the full BSA Alumni Connection program overview
Visit
Reach out to local organizations likely to have BSA alumni as members. Ask them to partner with us.
Think of ways to integrate Alumni Connection into all council, district, and unit events.

16. What We Can Do
Pass out Alumni Connection business cards or postcards at every opportunity!
and/or send letters to possible alumni asking them to reconnect.
Form an “alumni association” or a “friends group” for the council. Host regular meetings and social gatherings.
Encourage everyone to share photos and stories through the online scrapbook.

17. You were part of the first 100 years
You were part of the first 100 years. Now, join us for the next century of Scouting.