1. Effect of group behaviour & social influence
Chapter 34

2. Social Groups & facilitation
Human’s belong to many social groups
E.g family, sports team, political party etc.
Groups provide a sense of belonging & support
But often set standards
Groups often held together by rules & symbolism
People are motivated by social status
Social Facilitation
- the effect of other’s presence on one’s performance
- people work better on well learned or easy tasks
- can be worse on difficult or new tasks
Intensive competition can lead to anxiety, hostility, & health issues

3. Group Pressure & Deindividuation
Strong group influence on an individual
- making them abandon their own views/ideas
People conform to group pressure:
- identify with & want to be like group members
- desire personal gain from group membership
- want to be liked
This loss of identity is DEINDIVIDUATION
More likely to act mindlessly, more risk-taking, and more anonymity

4. Influences that change beliefs
Internalisation:
Incorporating an enduring set of beliefs, values or attitudes
Media produces information which may or may not be internalised
E.g health campaigns, party political broadcasts
Advertising tries to create dissatisfaction with current situation, and a better alternative
E.g cosmetics will make you irresistable to men
Identification:
Where a person changes beliefs to be like somebody else
E.g like a celebrity