1. Enterprise Adoption and Outreach
January 31, 2007

2. Enterprise Adoption – Key Objectives
Enterprise Adoption track/sessions at OGF events
Create OGF Enterprise presence at external events
Develop content
White papers, case studies, best practices
Orchestrate demos of grid technology in use 2

3. Session Objective
Discuss the issues and concerns around Enterprise Adoption and create a model for Enterprise Adoption and Outreach that can be trialed at OGF20 and fully implemented at OGF21 3

4. Topics for Discussion
What do people need to know about Enterprise Adoption?
What does Enterprise need from OGF?
Who is the target audience?
What is the best way to target the audience? 4

5. Topics for Discussion – cont.
What steps are necessary to develop this into a full-fledged Enterprise track?
What external/related events should have an OGF presence?
Who is available to help with this initiative? 5

6. What Do People Need to Know About Enterprise Adoption?
Who is having success
How are organizations building grids
Business problems that were solved 6

7. What Does Enterprise Need From OGF?
Education
Support
Guidance on what grid products/functionality are available 7

8. Who Is the Target Audience?
Enterprise developers/implementers
Use tools and APIs
CxO’s and decision makers
Want solutions 8

9. What is the Best Way to Target the Audience?
campaigns
External events 9

10. Steps to Develop into Full Track?
Event
Rooms, food, giveaways
Promotion
Content
Presenters
Case studies 10

11. Proposed Outreach Session
Kick off Enterprise track at OGF
Educate Enterprise on benefits and application of grid
Opportunity to recruit new OGF members
Minimize time and financial investment of attendees 11

12. OGF Event Types Size OGF as Participant OGF as Partner OGF Hosted
Large
Events
NGDC/LinuxWorld
Oracle Open World
SCxx
SIA
GridWorld Japan
EGEE
GGFxx
Medium
ISCxx
High Performance Computing on Wall Street
TechForum
BEA World
IDC IT Forum & Expo
CCGrid06
IDC HPC User Forum
SNIA Storage Networking World
DMTF Enterprise Management World
BrainStorm
Standards only
eScience only
Enterprise only
Small
Gartner Data Center Conference
GridToday VIP Summits UD
Platform
Financial services roundtable in Manhattan
Automotive roundtable in Dearborn, MI 12

13. Who is Available to Help?
<your name here> 13

14. Full Copyright Notice
Copyright (C) Open Grid Forum (2007). All Rights Reserved.
This document and translations of it may be copied and furnished to others, and derivative works that comment on or otherwise explain it or assist in its implementation may be prepared, copied, published and distributed, in whole or in part, without restriction of any kind, provided that the above copyright notice and this paragraph are included on all such copies and derivative works.
The limited permissions granted above are perpetual and will not be revoked by the OGF or its successors or assignees.
OGF Full Copyright Notice if necessary 14