1. Digital-Branding Assessment
Mohammed Saeed Harib
Digital-Branding Assessment
Students Groups:
Sara Abdulla
Arwa Abdulla

2. Historical information about Mohammed Saeed Harib
UAE Nationality
Born in Dubai in 1978
His major is General Arts and Animation
Studied at North Eastern University in Boston between 1995 and 2001
left TECOM in 2005 to pursue his dream
The creator of the FREEJ & MANDOOS worlds
First 3D cartoon animator from the Middle East

3. Twitter Tweet about several things: 21.4k tweets 28.1K followers
408 Following
Joined twitter on July 2009
Tweet about several things:
MANDOOS Episodes
Advertisements
News
Pictures & videos

4. Instagram 34.1k followers 1,161 following 4,673 posts Photos incudes:
Selfies
Events
Pictures with people
Videos
Horse Riding

5. YouTube 2 channels FREEJ and MANDOOS channel includes:
Episodes of all FREEJ seasons
Episodes of MANDOOS for the first season
some of cartoon advertisements

6. Values & Consistency Values Consistency Achievement Collaboration
Confidence
Creativity
Efficiency
Innovation
Success
There is a consistency in branding:
Profile image and bio
Instagram updates
The type of information that he share it with his followers
Tweets and photos on Instagram reflect to him
connected with audience

7. The Gap Cartoons Twitter Account
(MANDOOS) Cartoon was not target all ages just children, while (FREEJ) was attracted both adults and children
He do not update his Twitter account regularly

8. Recommendations Viewers
New season of MANDOOS cartoon, it should be attracted all generations, that it makes more interesting and motivated
Social Media
His twitter account need to be active every time to enable many people to retweet his latest news, and new ideas because people interested his career.

9. A certain Platform
(Twitter)
More active Platform
(Instagram)

10. Expressing more values in their brand-development? How?
Caring
Teach children our culture, that it is very important, even we live in modern life
Responsibility
Express the Emirati’s environment and Emirate’s culture through this animation cartoon

11. References
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12. Thanks for your watching