1. Personalisation in Emails
Liz Smythe – CRM Team Leader

3. Personalisation – it’s not about first name/last name
Personalisation – it’s not about first name/last name. It’s about relevant content Dan Jak

4. Fork
Box
Plate
Large piece
Small piece
No cake at all!!

5. Data uploaded by a particular International Officer

6. Haven’t opened an email in the last 6 months
Enquired in the last year

7. Offer made 1 day ago

8. Registered for, but didn’t take part in a webchat

9. Scholarship information based on geographical region

10. Open Day information based on whether they have booked or not

11. Agent information based on region. Country conditional placeholder

12. Even we aren’t perfect

13. Quality of data Content of emails Technology Resource

14. Thank you