1. Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms
Viewers spend a total of 241 Billion minutes a month viewing niche cable networks
Total Audience (Monthly Minutes per Visitor)
on Top Enthusiast Platforms #1
Food Site #5
Sports Site #3
Kids Site
Home Site
Film Site
Beauty Site
Finance Site
Music Site
Niche Cable Network Average
Music
LGBTQ
Home
Cooking
Sports
Beauty / Lifestyle
Family / Kids
Film
News /
Finance #1
LGBTQ Site
Sources: TV data – Nielsen NPower, Total Audience 2+, Total Day; July 2017, 241 Billion minutes based upon P2+ cume total minutes for the defined Niche Cable networks herewith; Niche Cable Network Average minutes per month based upon AA Average Minutes for the defined Niche Cable networks. Digital Data - comScore MediaMetrix Multi-Platform, Total Audience = Desktop P2+ & Mobile P18+ . Site rank based on Total Unique Users July 2017, Sports: #1-4 sites are TV Brands; Kids: #1-Roblox.com, #2-Disney; Music: #1-Pandora, #2-Spotify; Data reflects Average Time Spent per Visitor on those sites.