1. P1 – Understand how Multimedia is Used To Meet Business Objectives
Unit 43
P1 – Understand how Multimedia is Used To Meet Business Objectives

2. Learning Objectives
Understand and investigate how multimedia is used to meet business objectives

3. Assessment Criteria
Explain how multimedia is used to meet business objectives

4. What is Multimedia?
Explain what multimedia is

5. Business Objectives Promotion and Advertising – Education and Training
Web Pages,
Digital Posters,
Virtual Tours
Education and Training
Simumations
E-Learning Packages
Entertainment
Computer Games
Virtual Reality

6. Task For each of the categories mentioned Explain:
Audience – e.g. who is it aimed at? Consider age, gender, culture, class, business, interest, IT literacy
Business requirements:
Purpose
Platform