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Product training - Modernaplus / Moderna R

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Presentation on theme: "Product training - Modernaplus / Moderna R"— Presentation transcript:

1 Product training - Modernaplus / Moderna R
LB Marketing & Product Management / 22.September 2010, version 2

2 General information Design Ceramics Peter Wirz Furniture Marie Rahm
Monica Singer Faucets arwa-class M Similor Group Launch SWISSBAU Basel January 2010 SOS March 2010

3 General information Relaunch of Moderna  No. 1 seller in Suisse market Update Moderna design to defend and increase sales Integrated Design Bathroom Suite ceramics wellness furniture accessories (only ceramic) faucets Logo

4 Pictures

5 Pictures

6 Pictures

7 Product training Modernaplus / Moderna R – VC
LB Marketing & Product Management VC – Alain Reymond / 22.September 2010, version 2

8 Article numbers & spare parts Colours Next steps
Contents - VC Product range Article numbers & spare parts Colours Next steps

9 1. Modernaplus – Vitreous China
Small WB 450 WB 550 WB 600 WB 650 Small Corner WB 450 Built-in WB 460 Siphon Cover Pedestal

10 1. Modernaplus – Vitreous China
Countertop WB 800 Shelf 450 Countertop WB 1000 Shelf 600 Double WB Countertop 1300

11 1. Modernaplus – Vitreous China
WHWC washdown WH Bidet

12 1. Modernaplus - Washbasin
450 x 360 With and without overflow With and without tap hole Small WB 450 550 x 460 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available WB 550

13 1. Modernaplus - Washbasin
600 x 480 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available WB 600 650 x 480 With and without overflow With, without and with three tap hole(s) Siphon cover and pedestal available WB 650

14 1. Modernaplus - Washbasin
500 x 530 With overflow With and without tap hole Small Corner WB 450 460 x 325 With overflow Without tap hole Built-in WB 460

15 1. Modernaplus – Countertop washbasin
800 x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available Countertop WB 800 1000 x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available Countertop WB 1000

16 1. Modernaplus – Countertop washbasin & shelf
1300 x 485 With overflow With, without and with three tap hole(s) Siphon cover and pedestal available Double WB Countertop 1300 450 x 230 Shelf 450 600 x 360 Shelf 600

17 1. Modernaplus – WC & bidet
360 x 560 Washdown 4.5/3 l flush WHWC washdown 360 x 560 With and without lateral mounting holes With tap hole WH Bidet

18 1. Moderna R – Vitreous China
WHWC washdown FSWC combination WH Bidet WHWC compact

19 1. Moderna R - WC & bidet 8.2054.1 360 x 560 Washdown 4.5/3 l flush
WHWC 360 x 560 4.5/3 l flush With tap hole With lateral mounting holes WH Bidet

20 1. Moderna R - WC 8.2054.5 360 x 670 Washdown Without tap hole
With new lid design for cistern SoS October 2010 FSWC combination 360 x 490 Washdown SoS October 2010 WHWC compact

21 2. Article numbers & spare parts

22 2. Article numbers & spare parts

23 3. Colours 000 White 050 Agais 400 White LCC 018 Bahamabeige
037 Manhatten 046 Whisperblue 050 Agais 757 Edelweiss 049 Pergamon

24 MODERNA R (Re-designed Products)
4. Next Steps 2. PHASE MODERNA R (Re-designed Products)         FS WC Combi VARIO SoP January 2011 (S15+S25+DUO) SoS March 2011 FS Bidet SoP January 2011 SoS March 2011

25 Product training Modernaplus - Wellness
LB Marketing & Product Management Wellness – Petr Ocenasek & Chris Whinyates / 22.September 2010, version 2

26 4. Charges 045,046 & bathtub monoblock tap 5. Feet 6. Sales Arguments
Contents - Wellness Product range Article numbers SIA 181, DIN 4109 4. Charges 045,046 & bathtub monoblock tap 5. Feet 6. Sales Arguments

27 1. Modernaplus - Wellness
Former Magnis 170x75 Former Lantha 170x70 Former Lantha 160x70

28 1. Modernaplus – Steel bathtub
Magnis BT with same article number but named modernaplus 170 x 75 x 410 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: Supplier: Vitrometal, Spain Former Magnis 170x75

29 1. Modernaplus – Steel bathtub
Lantha BT with same article number but named modernaplus 170 x 70 x 395 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: Supplier: Vitrometal, Spain Former Lantha 170x70 Lantha BT with same article number but named modernaplus 160 x 70 x 395 mm New charges for tap holes 045, 046 Same matching feet as other bathtubs: Supplier: Vitrometal, Spain Former Lantha 160x70

30 2. Article numbers New article numbers – charges 045, 046

31 3. SIA 181, DIN 4109 Laufen passed in September with steel BT’s and ST’s very strict SIA 181 and DIN 4109 standards in Fraunhofer Institute, Stuttgart. Currently are being prepared special sets to be added to BT or ST optionaly to fulfil both standards. Expected SOS Oct/Nov 2010 – set for BT’s – set for ST’s up to 90x90cm – set for ST’s over 90x90cm Anti noise sets for acrylic BT’s and ST’s will follow.

32 4. Charges 045,046 and mixers Charges 045 and 046 – tap holes specialy for fitting taps Similor BT monoblock taps fit (see pictures)

33 3. Feet Glued metal feet feet for Magnis 170, Lantha self-adhesive Advantages simple and quick mounting easy production => no mounting holes for feet no damage risk while moving the tub (clipped/ screwed feet => feet or enamel could be damaged)

34 4. Sales Arguments - Wellness Steel Bathtubs
Bathtubs according to the EN-Norms: EN (EN 198), EN 232 Shower trays according to the EN-Norm: EN (EN 251) Certified for SIA 181 – antinoise Robust due to very heavy enamelled steel of 3.5 mm Abrasion-proof, heat proof and shock-resistant (DIN 51155) Acid-resistant (DIN ISO 2722, 2742, 2744, 8290) Colour-fast and Light-fast Hygienic and Easy to clean Very easy to install with glued-on feet or available carriers from Illbruck or Schedel (both Germany) Naturally recyclable and ISO and 9001 certified production Fully glazed underneath the rim (Laufen only) Antislip always available as an option (acc. to DIN 51097) Specially developed thick and heavy noise absorption pads for Laufen All models of high deepness of 400 mm and more Warranty Laufen: 30 years

35 Product training Modernaplus - Furniture
LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2

36 Contents Product range Article numbers Colours Sales Arguments

37 1. Product range - modernaplus
Corner vanity unit Vanity unit 600 Vanity unit 1200 Countertop 800 Countertop 1000 Countertop 1300

38 1. Product range - modernaplus
Tall Cabinet Trolley

39 1. Product range - modernaplus
Corner mirror cabinet Mirror cabinet 500 Mirror cabinet 1200 Mirror 800 Mirror 1000 Mirror 1200

40 1. Product range – Vanity units
372 x 480 x 458mm Matches WB With door hinge right Corner vanity unit /2 372 x 600 x 400mm Matches WB / / With drawer without interior drawer with interior drawer Vanity unit 600

41 1. Product range – Vanity units
/2 372 x 1200 x 400mm Matches 2 x WB Two cut outs, with drawer without interior drawer with interior drawer /2 Matches WB / / Cut out left, with drawer without interior drawer with interior drawer /2 Cut out right, with drawer without interior drawer with interior drawer Vanity unit 1200

42 1. Product range – Countertop vanity units
445 x 745 x 458mm Matches WB With drawer Without interior drawer Countertop 800 445 x 945 x 458mm Matches WB With drawer Without interior drawer Countertop 1000

43 1. Product range – Countertop vanity units
445 x 1245 x 458 Matches WB With drawer Without interior drawer Countertop 1300

44 1. Product range – Tall cabinets & trolley
/2 1500 x 400 x 350mm With door and drawer door hinge left door hinge right Tall Cabinet 1017 x 300 x 400mm With door and drawer With cosmetic box and mirror Trolley

45 1. Product range – Mirror cabinets
/3/5 700 x 370 x 296mm With door hinge right With illumination one switch, one socket no switch, one socket no switch, no socket Corner mirror cabinet

46 1. Product range – Mirror cabinets
/3/5 700 x 500 x 148mm With door hinge left With illumination one switch, one socket no switch, one socket no switch, no socket /3/5 With door hinge right one switch, one socket no switch, one socket no switch, no socket Mirror cabinet 500

47 1. Product range – Mirror cabinets
/3/5 700 x 1200 x 148 With illumination one switch, one socket no switch, one socket no switch, no socket Mirror cabinet 1200

48 1. Product range - Mirrors
/3 500 x 800 x 46 With illumination one switch, one socket no switch, no socket /3 500 x 1000 x 46 one switch, one socket no switch, no socket /3 500 x 1200 x 46 one switch, one socket no switch, no socket Mirror 800 Mirror 1000 Mirror 1200

49 2. Article numbers

50 3. Colours 390 Blue panel 393 Grey panel 395 Natural oak panel
391 Red panel 392 Black panel 394 Wenge panel

51 4. Sales Arguments - Furniture
MDF is dense and has a homogeneous texture Furniture shapes reflect ceramic design Exchangeable panels 6 different panel colours which can be changed to create a different atmosphere easily Thermoplastic 3D PVC furniture foils Special handle design Interior drawer arrangements can be changed Trolley w/ cosmetic box Without feet Blum (Austria) door hinges, 3D adjustable (easy to adjust) with soft close High quality runners by Blum 3D adjustable installation fitting system IP44 lighting Inside and outside mirrors Safety mirrors

52

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