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Published byDillan Burroughs Modified over 10 years ago
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V1.3 – 16/09/2009 Cegid Business Retail TARGET MARKETS
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CBR Target Markets Cegid Business Retail aims first and foremost at international chain stores and speciality stores. Cegid has developed expertise in multichannel retail management Branches Factory outlets Franchised stores Concessions in department stores Shop-in-shops Supermarkets, Grocery stores or large Department Stores shall not be targeted at the moment.
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CBR Target Markets T1 T2 T3 T4 T5 < 5 M 5 - 20 M 20 - 100 M 100 – 1,000 M > 1,000 M T4, T3 and T2 are Cegid main targets with CBR
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CBR Target Markets Apparel, Textiles and Fashion Ready-to-wear (women, men, kids, …) Footwear Homewear Sportswear Lingerie Leather goods Accessories
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CBR Target Markets Other target markets Sports equipment Toys Cosmetics & Perfumery Watches & Jewellery Homeware (except Furniture) Household linen …
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CBR Target Markets CBR is not suitable for Perishable goods and most commonly traceability management Warranty management Complex after sales service management (spare parts & repair, …) Complex sales for delivery process (delivery scheduling, carrier management, …)
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CBR Target Markets APPAREL Fashion accessories Footwear Homewear Leather goods Lingerie Ready-to-wear Sportswear Leader Good Legitimate Difficult/No customer No go
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CBR Target Markets HOMEWARE Accessories & decorations Furniture Lighting Tableware Leader Good Legitimate Difficult/No customer No go
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CBR Target Markets OTHER MARKETS Baby & Wedding gift lists* Cosmetics & perfumery Department stores DIY Electrical appliance Flowers Food & perishable goods Leader Good Legitimate Difficult/No customer No go (*) Development in progress CBR version 2010
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CBR Target Markets OTHER MARKETS Gadgets Garden centres Household linen Jewellery (*) Mobile phones Optical products Pet shops Leader Good Legitimate Difficult/No customer No go (*) Development in progress (complex serial numbers tracking) CBR version 2010
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CBR Target Markets OTHER MARKETS Press & book stores Sports equipment Stationery Toys Watches Leader Good Legitimate Difficult/No customer No go
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THANK YOU for your attention
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