1. Web Editing Group September Meeting
Anne Bartlett, Public Communications Specialist
Pat Broderick, Multimedia Designer
September 4 and 18, 2018

2. Agenda
Introduction Review: The Basics Best Practices Resources Next Steps

3. Context
Website will be refreshed this school year Critical for all information to be up-to-date, accurate, and accessible as possible

4. Web Editing Meetings Two days/times offered each month
Agenda will change depending on need:
Website Review
Best Practices
Website Q & A
Open Work Time
Resources
The web editing group will be held two days/times each month, however you only need to attend one
Agenda may shift according to needs.
Important Announcements
Website Review: Review how to use the website, based upon questions and identified needs
Best Practices: Share best practices for using, maintaining, monitoring the website
Resources: Share website-related resources, created by the Communication team
Next Steps: How to take what you’ve learned and implement it
May introduce a Q&A period to address questions and share experiences
Today: “Parking Lot” to write down what topics you would like addressed
Hope to gradually spend less time talking about how to use the site, and more time working on it
Have team on hand to assist

5. Website Review: The Basics
Log in ( Navigate the Admin Interface Use the Resources/Files Menu Edit a Page Link, Name, and Add Alt-text to Photos
Pat takes us through the website and goes over the following:
Log in
Navigate the admin page
Use the Resources/Files menu
Edit a page
Link, name, and add alt-text to photos
These steps are in the SMCOE Web Editing Guide (in the shared resources Google Folder).

6. Website Best Practices: Managing Web Updates
Keep track of webpages and when to update
Conduct an in-depth review of all pages
Avoid having the same information on multiple pages
Best Practices: Managing Web Updates
Important to build web management into your schedule
Keep track of webpages and when to update
Conduct an in-depth review of all pages (at least annually)
Step out of your role and into that of your audience. Is everything clear? Can you find everything easily? Is the text too overwhelming?
Keep information on one page only

7. Website Best Practices: Using Photos or Videos
Enter meaningful text in the Description field
Don’t use text in an image
Use appropriate photos/videos only
Best Practices: Use Photos or Videos
Enter meaningful text in the Description field. This will help website readers in providing an accurate description to users
Don’t use text in an image as it isn’t accessible to all. Only text that is typed directly into the website is accessible.
Use appropriate photos/videos only
No copyright
No clipart
Photo release for every identifiable person
Reach out to the Communication team for support

8. Website Best Practices: Links
Quality over Quantity
Limit the Use of PDFs Wherever Possible
Best Practices: Links
Quality over Quantity
It is better to be a curator and have a select number of links than having all the links and overwhelming users
Limits the chance for broken links
Limited use of PDFs
PDFs aren’t accessible
You have to go through and make them accessible (through a feature on Adobe Acrobat)
Topic for another time
Analytics show that PDFs aren’t often clicked on
Consider posting content as a web page instead

9. Resources on Google Drive
All web editing resources will be uploaded to the internal website under “Communications.” This section will be updated regularly as the need for specific resources comes up, and in preparation of our monthly meetings.
Today’s resources:
Webpage Tracking Sheet Template
Webpage Review Checklist
Google Analytics
Meeting PowerPoint
SMCOE Web Editing Guide

10. Next Steps
Set Up Processes to Manage Pages Review All Your Webpages Update Content for Accuracy Rewrite Content for Brevity and Clarity
One: Set Up Processes to Manage Pages
Populate Webpage Tracking Sheet
Schedule updates on your calendar
Save Webpage Review Checklist to your computer
Two: Review All of Your Pages
Use the Website Review Checklist to review
Three: Update Content for Accuracy
Remove out-of-date information, dates, links
Correct grammar, capitalization, and punctuation errors
Four: Rewrite Content for Brevity and Clarity (may need manager approval)
Remove repeated or unnecessary information
Remove links where appropriate
Condense writing style
Rename photos for accessibility
Organize images and files correctly

11. October Meeting Dates
Thursday, October 4 2:30 - 4:00 p.m. Pine and Oak Thursday, October 18 9:00 – 10:30 a.m. Arroyo and Butano

12. Thank you!