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REDEFINED MARKETING STRATEGY DOUBLES REGISTRATION NUMBERS
CHALLENGE
The association that grows and trains the recovery workforce wanted to increase participation and engagement at their annual conference. MCI USA sought to create an experience that would reinvigorate the profession and double the number of event registrants for the following year.
SOLUTIONS
MCI USA reviewed conference evaluation surveys, analysed the demographics of the member base and conference attendees, and captured feedback received from attendees and non-attendees. Results showed the association’s audience preferred a personal touch. Various strategies have been implemented to reach this goal, including targeted marketing messages, collaboration with local chapters and personalised outreach via telephone calls to past attendees.
RESULTS
Psychiatric Rehabilitation Association (PRA)
PROJECT
Psychiatric Rehabilitation Association (PRA) Recovery Workforce Summit 2015
TARGET AUDIENCE
Psychiatry specialists
LOCATION
Philadelphia, PA, USA
SERVICES
Marketing strategy, marketing campaign, partnerships and volunteers management
100%
107%
10%
GROWTH ATTENDANCE
REVENUE INCREASE
INCREASE IN NEW MEMBERS
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