1. Role of automotive and transport in the smart city
Role of automotive and transport in the smart city
Magnus Lundgren Director Service Enablement
Ericsson AB 2012 1

2. 50 billion connected devices 2020
50B 5
0.5
PLACES
PEOPLE
THINGS
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Slide owner: Urban Life, BNET strategic marketing
Latest update: January 2012
Over the past century we have connected places and lately we have connected people. The next step is to connect all things.
Connected things and devices are by many recognized as a future high-growth market. We are just at the beginning.
Ericsson envisions 50 billion connected devices by 2020.
In five years time (2016) 92 percent of the earth’s population will have mobile coverage. Thanks to this fact you can basically take a very simple chipset and put it into anything to connect it anywhere.
Everything that benefits from being connected will be connected
Ericsson AB 2012
Ericsson AB 2012 2

3. MIT, trash track - No longer “out of sight, out of mind”
Ericsson AB 2012

4. MIT, trash track - No longer “out of sight, out of mind”
Ericsson AB 2012

5. MIT, trash track - No longer “out of sight, out of mind”
Ericsson AB 2012

6. MIT, trash track - No longer “out of sight, out of mind”
Ericsson AB 2012

7. MIT, trash track - No longer “out of sight, out of mind”
Ericsson AB 2012

8. MIT, trash track - No longer “out of sight, out of mind”
Ericsson AB 2012

9. Networked Society INTERACTING COLLABORATION MEDIA COMMERCE
Networked Society
INTERACTING
COLLABORATION
MEDIA
COMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIES
INTEGRITY
LEARNING
TRUST
Mobility, BB and cloud is not enough. There is a need for contextual information to make it relevant for the user, organization or “machine”.
SOCIALIZING
COMPETENCE
INNOVATION
Ericsson AB 2012 9

10. Business models co-exists
Walled Garden “Business to Consumer”
App Stores “Developer to Consumer”
Bundled Service “Publisher/Writer to Consumer”
Cloud Services ”N-Screen”
Connected Industries ”Business to Business”
Ringtones Wallpapers Games
Operator Branded Phones
Apple AppStore
Android Market
Amazon Kindle,
E-Books
Embedded Connectivity
TV, Tablets
HTML5
SIM cards in everything
Enterprise App Stores
Industry Specific
Business models co-exists
Ericsson AB 2012

11. Walled Garden “Business to Consumer”
App Stores “Developer to Consumer”
Bundled Service “Publisher/Writer to Consumer”
Cloud Services ”N-Screen”
Connected Industries ”Business to Business”
Connected Service Booking
Open Innovation
Navigation Map Update
Internet Radio
ELVIIS Electrical Vehicle Charging
Eco system
Eco system
Eco system
Eco system
Portal
Eco system
Eco system
Eco system
Eco system
Ericsson AB 2012

12. Mobile World Congress, Barcelona 2012
Connected Industries ”Business to Business”
Mobile World Congress, Barcelona 2012
11/26/
AUTOMOTIVE + UTILITIES + TELECOM
© Ericsson AB 2012 © Ericsson AB 2012
Ericsson AB 2012 12

13. Connected Vehicle Cloud
Connected Industries ”Business to Business”
electrical vehicle charging
Dealer
Media Agencies
Automotive OEM
Insurance Companies 4 3 2
Driver & Owner
Connected Vehicle Cloud
Energy Companies 1
Content Provider
Service Provider
Vehicle
Fleet Company
Network Operator
Repair Shop
Support Center
Ericsson AB 2012

14. Walled Garden “Business to Consumer”
App Stores “Developer to Consumer”
Bundled Service “Publisher/Writer to Consumer”
Cloud Services ”N-Screen”
Connected Industries ”Business to Business”
Connected Service Booking
Open Innovation
Navigation Map Update
Internet Radio
ELVIIS Electrical Vehicle Charging
Eco system
Eco system
Eco system
Eco system
Portal
Eco system
Eco system
Eco system
Eco system
Ericsson AB 2012

15. Maersk and Ericsson
Ericsson AB 2012

16. My ECO-SYSTEM Walled Garden “Business to Consumer”
Connected Vessel Eco system
Ericsson AB 2012

17. The Networked Society Connecting eco-systems
Connected Industries ”Business to Business”
The Networked Society Connecting eco-systems
MEDIA
COMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIES
Connected Vessel
Ericsson AB 2012

18. The Networked Society Connecting eco-systems
Connected Industries ”Business to Business”
The Networked Society Connecting eco-systems
MEDIA
COMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIES
Fruit Industry
My City
Your Cloud
Other clouds
Your cloud
Other clouds
Connected Car
Connected Vessel
Ericsson AB 2012

19. The Networked Society Connecting eco-systems
Connected Industries ”Business to Business”
The Networked Society Connecting eco-systems
MEDIA
COMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIES
Fruit Industry
My City
Service Enablement
Service Enablement
Your Cloud
Other clouds
Your cloud
Other clouds
Connected Car
Connected Vessel
Ericsson AB 2012

20. SERVICE ENABLEMENT Service Enablement Platform Walled Garden Innovate
11/26/
SERVICE ENABLEMENT
Connected Industries
Walled Garden
Experience, Excellence
Controlled Exposure
My Cloud
Other Cloud
Service Enablement Platform
Innovate
Service Exposure
Connected Vehicle Cloud Platform
Managed Eco-system
Manage
Connect
Device Connectivity
Assets
Ericsson AB 2012
© Ericsson AB 2012 20

21. Summary Embrace the Network Society
Prepare for new Business Models with Service Enablement
Build solutions for a moving target
Service Enablement
Connected Car
Ericsson AB 2012

22. Ericsson AB 2012