1. Performance Recap: Ford Own the Segment
Ford Own the Segment’s strong engagement drives success
In May 2015, Ford has maintained a 20% share of traffic versus key competitors
Ford has a 33% advantage in new car traffic volume versus its nearest competitor
30% of Ford’s New Car Pricing page visits come through Ford Sponsored Own The Segment
Enhanced Photos And Videos Module has increased engagement for Ford featured content, while performing above MREC benchmark
Source: Omniture

2. Optimizing to Stay Ahead of the Game
18.21% Engagement on Own the Segment content increased traffic to Ford content
Maximize engagement on lowest performing placements
Source: Omniture
*Sponsored links not included in engagement rate (green heat map)

3. Ford Own the Segment: Optimized for Performance
Making a strong program even stronger with strategic optimizations
Ford Model Text Links integrated with segment blurb at top of the page for increased visibility and engagement
Ford Model text link added to Featured description
Updated Ratings text brings greater clarity to pique consumer interest
Button integrated in local text link to increase engagement
Sponsored Links condensed to expand description of features to entice consumers to learn more