1. We will focus on Bullying as the example of violence
Discuss the Relative Effectiveness of Two Strategies for Reducing Violence
We will focus on Bullying as the example of violence

2. Questions for Discussion
List all possible sociocultural factors for violence.
Consider ways to reduce violence
Is there any bullying at our school?

3. What is Violence?
The intentional use of physical force or power, threatened or actual, against oneself, another person, or against a group or community, that either results in or has a high likelihood of resulting in injury, death, psychological harm, maldevelopment or deprivation. (WHO, 2002)

4. What is Bullying?
Bullying: When a person is exposed repeatedly over time to negative actions on the part of one or more people
Cyber bullying: The use of information and communication technologies to support deliberate, repeated, and hostile behavior by an individual or group that is intended to harm others
Happy slapping: Using physical violence against a person while a third person videotapes the event

5. Strategies for reducing bullying
Teaching social skills
Anti bullying programs

6. Teaching social skills: Study 1
Feschbach (1982): Trained junior school children to imagine how they would feel in other children’s circumstances, to recognize the feelings of others, and to share their emotions.
Children who engaged in empathy training were less aggressive in everyday playground activities

7. Teaching Social Skills: Study 2
Aronson (1979): The use of cooperative learning/jigsaw classroom; a technique that works on the idea that everyone works together to a common goal and that everyone has something to contribute to the learning process; lowers the rate of bullying in schools and increases positive interaction between outgroups

8. Evaluation: Teaching Social Skills
Feschbach (1982): Has a proven effect of increasing empathy and thus reduce may reduce bullying
Aronson (1979): Emphasize cooperation and collective norms, thus reducing bullying.
Research is qualitative, therefore there are possible researcher biases or Hawthorne effects. Research cannot measure whether the methods are effective outside of school
Research is about 20 years old. Newer research, e.g. Figueireido et al. (2007) with computer training shows similar effects
Other factors, such as policies and monitoring of students are also important
It is more effective to teach social skills in earlier grade levels
Conclusion: The method is probably quite effective. School should emphasize training of social skills

9. Antibullying Programmes: Study 1
Vreeman (2006): Classroom discussions, role-playing or detention are ineffective.
Whole school interventions that involve teachers, administrators and social workers committed to change, are the most effective, especially throughout high school.

10. Anti-Bullying Programmes: Study 2
Olweus (1972): Developed a whole-school programme for schools in Norway. This programme uses cooperative learning, teachers are trained to recognize and deal with bullying, lunchrooms and playgrounds are supervised, and counsellors conduct therapy with bullies and their parents.
The programme has reduced bullying by 50 %.

11. Evaluation
Generalisability problem. Olweus’ research was only conducted in Norway, a country that already emphasizes communitarian norms. It is possible that other, less communitarian or individualistic cultures also require a change in cultural norms
Black (2007) implementation of OBPP in the USA showed mixed results.
Policies and programmes may only be effective if everyone is aware of them and committed to change, including parents
Research is qualitative, therefore there are possible researcher biases or Hawthorne effects. Research cannot measure whether the methods are effective outside of school
Conclusion: Antibullying programmes have been shown to be effective and are important at all grade levels.