1. Trends in Retail Competition:
Private Labels, Brands and Competition Policy
A Symposium on the Role of Private Labels in Competition
between Retailers and between Suppliers
The Institute of European and Comparative Law
in conjunction with the Centre for Competition Law and Policy
Oxford, 9 June 2005
Sponsored by Bristows
CCLP (S) 04/05 (II)

2. Their Role for Retailers & Their Impact Upon Competition
Private Label
Their Role for Retailers
&
Their Impact Upon Competition
Part II

3. Cloning III
£0.92
£0.71

4. Selective Use of Shelf Space
Height on the Fixture
Lateral Position on the Fixture
Multiple Facings
Treatment of Private Label

5. In-Store Marketing Levers
Indexed Sales - All Product Types
105.9
103.8
SALES INDEX
POSITION ALONG FIXTURE
TRAFFIC FLOW
100.5
100.0