1. DM Summit
Marketing/Merchandising
October 2016

2. Agenda Lookback: May to Current NEW Tools Available
#SprintSaysThanks Events
Merchandising

3. We made a few changes in May to help…
You are the CEO of your market and we want you to own your market’s marketing strategy and have the tools you need to do this.
We made a few changes in May to help…

4. May 2016: Changes Launched the DM Marketing budget
Increased DM’s credit card limit
More tools available on the WL Intranet
Access to flyers, yard signs, spinners
Marketing collateral catalogue
Marketing strategy guides
Social media guidance
Mobile sales kit

5. $2.00 for each NEWMIN from the prior month
DM Marketing Budget
$2.00 for each NEWMIN from the prior month
Example:
District X had a total NEWMIN count for August of 533
533 Total NEWMIN x $2.00/each = $1,066.00
September’s marketing budget = $1,066.00
It’s that simple!
*WL reserves the right to alter or end this program at any time.

6. What expenses will be included in the marketing budget?
Outdoor Visibility Items
Yard Signs
Spinners
Blade Flags
Banners
Billboards
Mobile Billboards
Flappy Guy
Inflatables
Marketing Items
Flyers
Handouts
Logo Give-Aways
Table Event Fees
Merchandising
Window Wraps/Clings
Custom Wall Graphics
Advertising
Newspaper Ads
Phone Book Ads
Radio Advertising
Sponsorships
Labor
Sign Spinner Labor
Cell Phone Suit
**This list is not all inclusive. Some additional expenses may apply that are not listed.

7. More Marketing Resources & Tools
What’s New?
More Marketing Resources & Tools

8. Marketing Resources & Tools
Self-serve tools to get it done NOW and MAXIMIZE your budget!
Cell Phone Suit Rental
Sign Spinner Labor
FedEx Office Portal

9. Marketing Resources & Tools
WL Intranet > Departments > Merchandising & Marketing

10. Marketing & Merchandising Help Desk
What’s New?
Marketing & Merchandising Help Desk

11. Marketing & Merchandising Help Desk

12. Marketing & Merchandising Help Desk
Marketing Request
Flyers, Give-Aways (see collateral reference guide), Outdoor Materials (blade flag, A-frame), tent, tablecloth, inflatables, media creative, etc.
Password Reset
SmartWorks, IDD, Vanguard, FedEx Office Portal, Bolte/Business Cards
Budget Increase
Vanguard, IDD
Demo Device Security
iPhone Security, iPad Security, Android Live Secrutiy, Lockdown Brackets
Planogram Issue (See iConnect First)
Missing POP, Display Implementation, Collateral

13. Marketing & Merchandising Help Desk
Tracking of open tickets
confirmation when ticket is submitted and assigned
Ticket submission status

14. FedEx Office Portal…for Store Managers
What’s New?
FedEx Office Portal…for Store Managers

15. FedEx Office Portal: Store Managers
Store Managers have access to the FedEx Office portal
Accounts are assigned at a store level (store account)
District Managers will need to approve any orders exceeding $75
User/Password information will be sent by EOW

16. WL Intranet > #SST Central
#SprintSaysThanks
The next #SprintSaysThanks event is 10/22 – just 10 days!
What works?
Setting appointments and leveraging the referral offer
Planning in advance – leverage the #SST Planning Guide
WL Intranet > #SST Central
Best practices?

17. Merchandising
Merchandisng Accessory Cases
Planogram Changes

18. Questions?