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Published byTerence French Modified over 6 years ago
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DM Summit Marketing/Merchandising October 2016
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Agenda Lookback: May to Current NEW Tools Available
#SprintSaysThanks Events Merchandising
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We made a few changes in May to help…
You are the CEO of your market and we want you to own your market’s marketing strategy and have the tools you need to do this. We made a few changes in May to help…
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May 2016: Changes Launched the DM Marketing budget
Increased DM’s credit card limit More tools available on the WL Intranet Access to flyers, yard signs, spinners Marketing collateral catalogue Marketing strategy guides Social media guidance Mobile sales kit
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$2.00 for each NEWMIN from the prior month
DM Marketing Budget $2.00 for each NEWMIN from the prior month Example: District X had a total NEWMIN count for August of 533 533 Total NEWMIN x $2.00/each = $1,066.00 September’s marketing budget = $1,066.00 It’s that simple! *WL reserves the right to alter or end this program at any time.
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What expenses will be included in the marketing budget?
Outdoor Visibility Items Yard Signs Spinners Blade Flags Banners Billboards Mobile Billboards Flappy Guy Inflatables Marketing Items Flyers Handouts Logo Give-Aways Table Event Fees Merchandising Window Wraps/Clings Custom Wall Graphics Advertising Newspaper Ads Phone Book Ads Radio Advertising Sponsorships Labor Sign Spinner Labor Cell Phone Suit **This list is not all inclusive. Some additional expenses may apply that are not listed.
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More Marketing Resources & Tools
What’s New? More Marketing Resources & Tools
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Marketing Resources & Tools
Self-serve tools to get it done NOW and MAXIMIZE your budget! Cell Phone Suit Rental Sign Spinner Labor FedEx Office Portal
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Marketing Resources & Tools
WL Intranet > Departments > Merchandising & Marketing
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Marketing & Merchandising Help Desk
What’s New? Marketing & Merchandising Help Desk
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Marketing & Merchandising Help Desk
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Marketing & Merchandising Help Desk
Marketing Request Flyers, Give-Aways (see collateral reference guide), Outdoor Materials (blade flag, A-frame), tent, tablecloth, inflatables, media creative, etc. Password Reset SmartWorks, IDD, Vanguard, FedEx Office Portal, Bolte/Business Cards Budget Increase Vanguard, IDD Demo Device Security iPhone Security, iPad Security, Android Live Secrutiy, Lockdown Brackets Planogram Issue (See iConnect First) Missing POP, Display Implementation, Collateral
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Marketing & Merchandising Help Desk
Tracking of open tickets confirmation when ticket is submitted and assigned Ticket submission status
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FedEx Office Portal…for Store Managers
What’s New? FedEx Office Portal…for Store Managers
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FedEx Office Portal: Store Managers
Store Managers have access to the FedEx Office portal Accounts are assigned at a store level (store account) District Managers will need to approve any orders exceeding $75 User/Password information will be sent by EOW
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WL Intranet > #SST Central
#SprintSaysThanks The next #SprintSaysThanks event is 10/22 – just 10 days! What works? Setting appointments and leveraging the referral offer Planning in advance – leverage the #SST Planning Guide WL Intranet > #SST Central Best practices?
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Merchandising Merchandisng Accessory Cases Planogram Changes
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Questions?
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