1. SURVIVAL MARKETING Internet Marketing & Infectious Content
QUILOMBOLA
SURVIVAL MARKETING
Internet Marketing & Infectious Content

2. Quilombola strategically integrates new media marketing with systems engineering to ensure that clients survive even in the most challenging business environments.

3. The Problem
Businesses invest in marketing without knowing what that investment yields or how to improve it.
Do you know how much it’s costing you to get one new customer? How much of your business is repeat business and how much are you helping customers to return?
No strategic plan to acquire new business!
Website, content, and promotions are inconsistent!

4. Strategically create content that spreads virally across the Internet to build awareness of your products and services. Convert visitors to your website into customers. Measure. Continuously improve your campaigns.
The Solution
Integrated Marketing Communications:
Internet Marketing & Infectious Content

5. Quilombola Work Flow Marketing Strategy Web / Content Development
Marketing Communications
Think
Consider your competition, strengths and weaknesses before starting your marketing campaign to seize opportunities and avoid business failure.
Create
Tell your story online:
Appeal to customers with content.
Build a website that supports marketing and sales.
Promote
Marketing communications is the final part of the "marketing mix". Let people know about you and spread the word via Google Adwords, Facebook and other social media outlets.

6. Quilombola Marketing Process
Calibrate
Interate
Create
Communicate
Create
Communicate
Calibrate
Interate
Discover who to target and how to acquire new business strategically. Create content and engineer your website to convert visitors to customers.
Use the most effective channels to reach your target customer then send them timely and effective messages.
Measure the performance of your campaigns and strategy. Rebalance marketing investments accordingly. Fine tune and improve efficiency.
Start all over. Use everything you’ve learned from the last campaign as your foundation for a new marketing campaign.

7. Quilombola Communication Channels
Google Adwords
Facebook Ads
Website
Other Social Media
Quilombola Communication Channels

8. Strategically Integrated
CONTENT + WEBSITE + PROMOTION

9. About Quilombola
Philosophy
Proprietor
Quilombola is an analytical marketing firm that employs business strategy, statistics, information technology, financial accounting and other relevant bodies of knowledge to help make informed marketing decisions.
Munair Simpson, born in Jamaica, is a marketing strategist and systems engineer residing in the Republic of Korea. Munair is the founder and sole- proprietor of Quilombola and received his Wharton MBA in 2009.