1. Budget and Consumerism

2. Apply shopping Strategies
Create a categorized shopping list
More efficient
Take a calculator
Calculate what you are spending, stay on budget
Don’t shop hungry or tired
Tend to buy more
Shop alone
So wont be influenced into buying what you normally wouldn’t

3. Shopping Guidelines and Advertising
Loss Leaders: is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services (loose money on this product but catches ppl’s eye to get them to come into the store and buy more.)
Coupons/rebates:
Coupon: instant price reduction on your purchase
Rebate: Mail in to get a $ refund from original price.
Impulse buy: Spur of the moment, unplanned decision to buy a product, made just before a purchase. 

4. Shopping Guidelines and Advertising
Layout of store/shelf placement:
Layout: Stores have a specific layout to draw shoppers in. Flowers at the entrance, produce just past the flowers, Bakery in the corner from the entrance, Dairy and so on. All have a purpose in its placement to encourage consumers to buy.
Shelf Placement: Brand names are at eye level and store brand is lower, hidden, less accessible to consumers.
Package dating: Use by or sell buy date doesn’t mean the product is going bad in all cases. Sometimes it can last days/weeks after the date. Some products don’t ever expire but by law they are required to put a date on the package.
Milk: always get from the back of the fridge and with the date that expires the latest. More exposure to light makes it expire faster.

5. Shopping Guidelines and Advertising
Calculate unit pricing/cost per serving:
Unit price X product amount (found on package)
The lower the unit price, the cheaper a product is, better deal.

6. Unit pricing

7. Name Brand vs. Store Brand
Convenience foods
Pro
Saves on time
Con
Poor nutrients
More expensive
Name Brand vs. Store Brand
Name Brand
Depending on the product but it can be better quality.
Flavor may be preferred
______________________________
Store Brand
Cheaper
May taste the same
____________________

8. Food Label Ingredient list biggest to smallest amount Nutrition facts
% Daily Value
Serving size

9. Food Label Terms
Low in: depends on the reference, sodium: <140 mg, cholesterol: <20mg, Calories: <40 calories
Reduced, less, light: 25% less than the original
Good source of: One serving provides 10-19% of the Daily Value for a particular nutrient.
Organic and natural: produced without artificial/man made help
High source of: more than 20% of the daily recommended intake (mostly used in vitamins and minerals)
100% Juice vs. Drink, punch, juice cocktail, fruit flavored drinks, etc.
100% has some nutrient value, can be counted as a low source of fruit, all others are high in sugar, little to no natural nutrient value.