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Developing Creative Promotions
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Why have creative promotions?
Draw attention. Makes services known. Express a cause or message.
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It can be inexpensive through...
Raising money. Involving the community. Increasing support.
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How to get Creative Ideas
Get as many people involved as possible. Be inclusive. Take past examples into consideration.
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How to be Effective State the objectives clearly.
Identify the target audience. Attempt to be diverse in language. Take into consideration a budget. Timing.
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Following up on a Promotion
Were the goals met? What could have been done better? What was the reaction from the people
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