1. Creativity Two Theories Defining Creativity Creative Process
Creative Blocks
Creative Styles
Role of Friction
Creativity Techniques and Quality
Challenges Facing the Creative Corporate Entrepreneur

2. Two Theories
Theory A
Theory B
Application

3. Defining Creativity
Application of a person’s mental ability to discover something new
Ability to relate and connect
Capacity to develop new ideas, concepts, and processes
Seven Creativity Arenas (Table 6.1)

4. Creative Process Seven Views (Figure 6.1) Author’s Preference
Preparation
Frustration
Incubation
Illumination
Elaboration

5. Creative Blocks Von Oech’s Model (Table 6.2) NIH Syndrome
Origination of Blocks
Self imposed
Fellow employees
Workplace

6. Creative Styles Hermann Brain Profile (Figure 6.2) Implications
Work Environment
Managers

7. Role of Friction
Creativity Paradox
Creative Abrasion

8. Creative Techniques and Quality
Standards of Quality
Overt benefit
Reason to believe
Dramatic difference

9. Challenges Facing the Creative Corporate Entrepreneur
Founder/Ceo
Manager
Team Member
Subordinate