1. GROUP NAME : Mark & Ting NICOLA COSTA AMAR JAY GUPTA BASMA ABDELNASSER
DION KIRKMAN
KRZYSZTOF TKACZEW
MARIKA GENOVESE
MAURO COMELLATO
SERENA DAL MOLIN

2. Strategy: 3 key factors
Different Marketing Strategies for each country
Guide your customers before & after their purchase
Create content that stimulates Social Conversation

3. L’Oreal Viral Marketing
DERMABLEND is a small brand of L’Oreal
Dermablend hired the most tattooed man in the world Rick Genest aka Zombie Boy, to create a perfect low-budget viral video campaign ("Go Beyond the Cover”)

4. Linkedin

5. The 1st "all digital brand” which supports and promotes all brands in the L'Oréal USA portfolio;
It serves as a "testing ground for experimentation" throughout the organization.
It serves as a beauty agnostic content platform that creates a direct relationship with consumers and allows the consumers to trust, engage and share everything beauty;
Today, it’s the 3rd website that surfaces through Unpaid Search Media when a consumer searches "makeup”.
Community -> tribal marketing

6. Color Genius

7. Social media analysis of L’oréal
Which type of social media L’oréal uses the most?
L’oréal approaches the spaces offered by social media through 3 fundamental pillars:
Education: L’Oréal uses a lot of How-to videos and tutorials in order to educate consumers in the proper use of its products and attract potential clients;
Empowerment: L'Oreal is interested in making sure the content of its messages empowers customers and leaves them with a positive outlook toward the brand.
Aspiration: discussing and presenting awards event or the high prominence of a fashion show in social media are perfect ways for L'Oreal to insert and establish itself as the product to purchase if the consumer wants to improve himself and reach higher goals for health and beauty.

8. L’Oréal reputation in Social media

9. …and compared to its competitors?

10. Entrepreneurial Spirit
To what extent is the message that L'oréal pursues through the use of social media consistent with their values?
diversity
Integrity Respect
Responsibility
open-mindness
Because there is no innovation without daring, without taking initiatives, L’Oréal has always given priority to the individual rather than to organisations. Entrepreneurial spirit, a synonym for autonomy, challenge, and adventure, has always been encouraged and embodied in a specific management style. Today it is still the driving force behind a Group built above all on a belief of the importance of each individual and their talents.
Another value that has been guiding us since the Group’s foundation over a century ago is Open-mindedness. Listening to consumers and understanding their culture, being open to others and benefiting from their differences are absolute priorities in order to respond to the infinite diversity of beauty aspirations around the world. They are inseparable from our business and our mission.
Entrepreneurial Spirit

11. Sources http://www.loreal.com/careers/who-you-can-be/marketing.aspx