1. Good Morning Year 10 Sit down – Seating Plan
Do not log answer these questions
Thank you
How can you obtain quantitative information about a market/product?
Explain the difference between primary and secondary research
What is Market Research?

2. Lesson Objectives To be able to identify customers.
To understand the types of customers that are being targeted.
To understand the position of a business in order to spot a gap in the market.

3. KEYWORDS MARKET MAPPING TARGET CUSTOMERS CUSTOMER SEGMENTATION
SOCIO-ECONOMIC GROUPS
PRICE SENSITIVE
MARKET MAP
GAP IN THE MARKET

7. Activity One 20 mins Yell.com
Identify 20 businesses in Swadlincote and write down what type of customers each business would have –
age,
gender,
income,
area,
religious group,
interests

8. Market Mapping

10. Activity Two – in pairs 10 mins
Shuffle
Nano
Ipod
Classic
Itouch
Iphone
10 mins
Describe the customers for the range ipods.
Identify the different ipod products on the market map

12. Activity Two Over to you – Kenderick King Case Study pages 18/19
Answer questions in your exercise books – Title Chapter 3 Market Mapping
Try the Multiple Choice Questions

14. What did we learn? To be able to identify customers.
To understand the types of customers that are being targeted.
To understand the position of a business in order to spot a gap in the market.
Who are the customers of local businesses?
Which customers are being targeted by different ipod products?
How do you spot a gap in the market?

15. Homework
Workbook pages on Market Mapping