1. Ceremony-Ready Award Kit Overview
District Executive
Presentation

2. Ceremony-Ready Award Kit Purpose: To support BSA goals for retention, recruitment & revenue

3. How using the Award Kit directly supports BSA goals: 1
How using the Award Kit directly supports BSA goals: 1. Supports BSA guidelines for Cub Scout rank advancement

4. Quoting from the BSA website… “Then, during a grand ceremony, the adult gives the badge to the boy.”

5. BSA guidelines for Cub Scout Rank Advancement….
“During a grand & impressive ceremony,
the adult gives the badge to the boy.”

6. How using the Award Kit directly supports BSA goals: 2
How using the Award Kit directly supports BSA goals: 2. Provides a “tool” that implements this BSA ceremony objective

7. How using the Award Kit directly supports BSA goals: 3
How using the Award Kit directly supports BSA goals: 3. Supports Retention goals by the instant recognition of attaching the badge during the ceremony

8. Retention through the instant recognition of achievement with peers, family and community… by attaching the badge during the ceremony * The Armed Forces have long understood the importance of attaching awards during the ceremony *

9. How using the Award Kit directly supports BSA goals: 4
How using the Award Kit directly supports BSA goals: 4. Supports Recruitment through the increased excitement of capturing the all-important badge attaching “Memory Moment” and the resulting increased visibility generated through social sharing on Facebook, Instagram, etc.

10. In the words of one of our Scout families…
“I have Cub Scouts and I know the boys would love to have their latest badge applied during the ceremony.”
“If they could be applied at the ceremony for pictures, that would be great”
Danielle Early
Pack 207—White Oak, Texas
Survey Respondent #72

11. How using the Award Kit directly supports BSA goals:
5. Drives Revenue—each 1% increase in Retention brings $1.5 million in additional store sales.*
*… if only 1-in-20 Cubs remain in Scouting for 1 additional year, due to the instant recognition and feeling more honored…
*…then BSA has increased Cub membership by 5%, and will increase Stores revenue significantly.

12. How using the Award Kit supports Scout family goals:

13. We wanted to hear what our Scout families could tell us about their experiences in Awards Ceremonies
We conducted an online survey of over 300 Scout families about their experiences in Awards Ceremonies

14. The over 300 Scout families surveyed represent all ten geographic regions of the U.S.
(insert map)

15. We heard directly from our Scout families about their Awards Ceremony experiences

16. We collected Scout family responses on 4 key topics:
1. Pride & Satisfaction in Achievements 2. Motivation to Continue Scouting 3. Lost Rank Badges after Ceremonies 4. Purchase Interest in a Solution

17. Attaching the award during the ceremony
Attaching the award during the ceremony 1.Pride & Satisfaction in Achievements

18. Attaching the award during the ceremony 2
Attaching the award during the ceremony 2. Motivation to Continue Scouting

19. Attaching the award during the ceremony 3
Attaching the award during the ceremony 3. Lost Rank Badges after Ceremonies

20. Attaching the award during the ceremony 4
Attaching the award during the ceremony 4.Purchase Interest in a Solution

21. Summary of Scout family responses…
73% stated that attaching the award during the ceremony would increase their Scout’s pride in accomplishments
61% stated their Scout would be more motivated to continue Scouting if the award was attached during the ceremony
64% stated that they have lost badges after ceremonies
86% would consider buying a ceremony badge attachment kit

22. We listened to the BSA Cub Rank Advancement guidelines & to our Scout families: We responded with a new product concept that supports both BSA goals and the needs of Scout families

23. Our Ceremony-Ready Award Kit makes it quick & easy to attach awards during ceremonies…
…meeting both BSA and Scout family needs

24. Our Ceremony-Ready Award Kit makes it quick & easy to attach awards during ceremonies… meeting the needs Scout families
Scouts will gain instant recognition and feel more honored in an impressive ceremony in front of peers, family and friends
Scouts will be more motivated to earn the next rank and remain in Scouting
Parents will have an important role in the ceremony & increased engagement
Parents will enjoy sharing photos of their proud Scout with his new award
Parents won’t be frustrated by lost rank badges or last minute sewing

25. Our Ceremony-Ready Award Kit makes it quick & easy to attach awards during ceremonies… meeting needs of BSA
Supports the BSA guidelines for Cub Scout Rank Advancement: “During a grand ceremony, the adult gives the badge to the boy”
Increases retention with instant recognition, motivating Cubs to keep advancing through the ranks, thereby increasing overall Scout membership and revenue
Parents sharing photos on social media increases excitement and visibility of Scouting in support of recruitment goals
Increases store sales revenue of all Badge Magic Kits by introducing more parents to Badge Magic through the Ceremony-Ready Award Kit. +1% retention =$1.5M sales.

26. Instant Recognition or
???

27. Energize awards while building Retention, Recruitment & Revenue…

28. Our Ceremony-Ready Award solution reflects our on-going commitment to supporting Scouts in building Recruitment, Retention & Revenue
Serving Scouting
since 2004

29. Ceremony-Ready Award Kit video available at
Serving Scouting
since 2004