1. Rational for Going Global

2. Why go Global? Capturing New Markets Diversification Cost Advantages
GDP as Share of World GDP
Diversification
Cost Advantages
 Economies of Scale
 Economies of Scope
 Global Sourcing
 Brand Name Leverage

3. Why go Global Taking Advantage of Differences in Laws and Regulations
 Labor Cost
Cost to Protect Workers
Cost to Protect Environment
Taxes
Customs (duties levied by Government on imported goods)

4. Why go Global Learning, Transfer of Knowledge - Leading Markets
Homogenization of Consumer Needs
Modern Telecommunication Technology
Global Customer
Global Linkages
- Competition
First Mover (Dis)Advantage

5. 2. How?
Which Country?
Which Products/Brands/Services?
- Which Mode of Entry?
- Which Strategy?