1. 11/18/15
ELAGSE7W1: Write arguments to support claims with clear reasons and relevant evidence. a. Introduce claim(s), acknowledge alternate or opposing claims, and organize the reasons and evidence logically.

2. Persuasive Writing
Persuade - to convince others to believe your claim (opinion)
Appeal – to make an urgent request. When writing persuasively, authors appeal or request readers to believe their claim through 3 techniques.
Persuasive techniques:
Appeals by Association
Emotional Appeals
Loaded Language

3. Appeals by Association
Appeals by association make a connection between an idea or product and someone positive or influential.
Bandwagon Appeal – Taps into someone’s desire to belong. “Everybody’s doing it”

4. Appeals by Association
2. Testimonial – uses celebrities, satisfied customers, or those who have experienced the idea/product to convince others.

5. Appeals by Association
3. Transfer – Connects a product, a candidate, or a cause with a positive image or idea. Ex. A vote for Proposition 43 is a vote for freedom.

6. Emotional Appeals
Uses strong feelings, rather than facts, to persuade.
Appeal to Pity – Taps into people’s compassion for others.

7. Emotional Appeals
2. Appeal to Fear – Preys upon people’s fear for their safety or the safety of their families.

8. Emotional Appeals
3. Appeal to Vanity – Uses flattery or the desire to feel good about yourself to win people over.

9. Loaded Language
Words with positive connotation – call up favorable images, feelings, or experiences.
Ex: Start your day with Morning Glory’s refreshing, all-natural juice.
Words with negative connotation – may bring to mind unpleasant images, feelings, or experiences; often create a sense of distrust or unease.
Ex: Who wants to hear the same tired, stale ideas? We need a candidate with a fresh vision.

10. Apply your knowledge https://www.youtube.com/watch?v=IO9d2PpP7tQ
What types of persuasive techniques were used in this ad?
Fill in the chart on your note sheet. (We’ll watch the video twice.)

11. Persuasive Writing Claim – a writer’s position on a problem or issue
Ex. Teenagers should not be allowed to use Social Media.
Ex. The United States needs to convert to solar power.
Support – reasons and EVIDENCE that are used to PROVE the claim is correct.
Ex. One reason that teenagers should not be allowed to use Social Media is because of cyber bullying.
Ex. One reason why the US needs to convert to solar power energy is because of air pollution.

12. Your turn
Read the article “Should States Ban Junk Food in Schools” and complete the section of the chart that you’ve been assigned.
Group Pro (for banning junk food in schools)
Identify the claim of the “Yes” section, identify the author’s support, and persuasive techniques.
Group Con (against banning junk food in schools)
Identify the claim of the “NO” section, identify the author’s support, and persuasive techniques.
LEVEL UP!- Address the counterclaim (opposing viewpoints) and explain the weaknesses with that view.

13. Yellow Team Group Pro Sam Monica Jalen Daniel Charity Marcus Scarlett
(for banning junk food in schools)
Read the “YES” section
Sam
Monica
Jalen
Daniel
Charity
Marcus
Scarlett
Endya
Tamar
Tayshawn
John Robert
Group Con
(against banning junk food in schools)
Read the “No” section
Jazmyn
E’Niya
Matthew
Andy
Janiayah
Eddie
Emilio
Armando
Dylan
Stacey
Camila
Patricia
*Blue- You’re working with me at the front table today
LEVEL UP!
Challenge 1: Address the counterclaim (opposing viewpoints) and explain the weaknesses with that view.
Challenge 2: Do not use personal pronouns such as I or my.

14. Partner Conference GLOW
Tell your partner about something that they did well in their writing.
Did they introduce their claim right away?
Did they clearly state their reasons?
Did they Level Up?
GROW
Tell your partner about something that they could improve in their writing.
Is their claim unclear?
Do they need more reasons?
Should they try to Level Up?
Is there a part that is confusing?

15. P.O.W.E.R P O W E R Prewriting Organization Writing a Draft Evaluate
Rewrite
Purpose:
Focus on topic.
Brainstorm on your topic.
Assess purpose and audience.
1. Use graphic organizer to shape ideas:
Outline
Clustering
Flow Charts
Use organize strategy and write draft.
Focus on Idea development and various paragraphs:
Introduction
Body
Conclusion
Revise
Ideas- cut and/or add information.
Writing Style
Transitions
Editing
Conventions- grammar and mechanics.
Make changes to the paper.
Prepare for Publishing.