1. HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10

2. New news mediascape June 24, 20102 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use cloud 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use cloud 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage

3. New news mediascape June 24, 20103 2000 25% of adults use internet on average day 28% go online to have fun or kill time 31% of internet users say very hard to give up internet 43% of cell owners say very hard to give up phone (2006) Internet and mobile phones are more important Then and now 2010 62% of adults use internet on average day 56% go online to have fun or kill time 45% of internet users say very hard to give up internet (2009) 51% of cell owners say very hard to give up phone (2009)

4. New news mediascape June 24, 20104 8 ways the media ecosystem has changed in the digital age

5. New news mediascape June 24, 20105 Information and media ecosystem changes 1.Volume of information grows 2.Variety of information sources increases 3.Velocity of information speeds up 4.Venues change -- times and places to experience media enlarge

6. New news mediascape June 24, 20106 Information and media ecosystem changes 5.Vigilance – attention to information and media expands AND contracts 6.Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality 7.Valence -- relevance of information improves as customization/search tools emerge 8.Vivid -- social networks are more evident and more important as coping structures

7. New news mediascape June 24, 20107 How the news audiences attitudes and behaviors have changed in this new media ecosystem

8. New news mediascape June 24, 20108 For the audience, news is pervasive

9. New news mediascape June 24, 20109 Pervasive (1) -- People use diverse platforms

10. New news mediascape June 24, 201010 Pervasive (2) -- People graze across platforms

11. New news mediascape June 24, 201011 Pervasive (3) – Platforms have converged online 68% of internet news consumers have watched video news stories 62% watched live feeds 48% emailed stories or news videos

12. New news mediascape June 24, 201012 On typical day, 59% of adults get new online and from at least one offline source Pervasive (4) -- People blend old and new media

13. New news mediascape June 24, 201013 For the audience, news is portable

14. New news mediascape June 24, 201014 33% of cell owners get news on handhelds

15. New news mediascape June 24, 201015 For the audience, news is personalized

16. New news mediascape June 24, 201016 The Daily Me and Daily Us is being built 67% of all Americans say they only follow specific subjects 28% of internet users have customized a news page and 42% say customization is an important web feature to them ~ 50% belong to listservs / large email groups ~ 33% of internet users get RSS feeds ~ 25% get news alerts

17. New news mediascape June 24, 201017 For the audience, news is participatory

18. 37% of internet users are news contributors / disseminators

19. New news mediascape June 24, 201019 For the audience, news is a social experience

20. New news mediascape June 24, 201020 People use news as a social currency (1) 72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world 69% feel that keeping up with the news is a social or civic obligation 50% say they rely on the people around them to tell them when there is news they need to know

21. New news mediascape June 24, 201021 People use news as a social currency (2) 57% of internet users share links to news stories 30% of internet users get news on typical day through their SNS use 13% follow news organizations and journalists on SNS 6% get news via Twitter feeds

22. New news mediascape June 24, 201022 People use news as a social currency (3) Serendipitous encounters with news still happen AND still matter 80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose

23. New news mediascape June 24, 201023 4 implications for and impacts on news operations

24. New news mediascape June 24, 201024 Implication 1 Social networks matter more as sentries, filters, curators, and distribution channels of news

25. New news mediascape June 24, 201025 Implication 2 Consumers are in charge of the news playlist … and they want to participate in the news-gathering and distribution process

26. New news mediascape June 24, 201026 Implication 3: Paradoxes abound (1) More material – but less time with news More direct access to experts and more knowledge being generated – but not smarter at the societal level More voices and more variety – but more traffic to big brands More participation and engagement – but less revenue

27. New news mediascape June 24, 201027 Implication 3 – Paradoxes abound (2) More transparency of news creation process – but less trust of coverage More chance to customize, but less loyalty People say it is easier to keep up AND harder to navigate the clutter People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage

28. New news mediascape June 24, 201028 Implication 4 Much news is a commodity and consumers displaying a classic response: They dont want to pay for something that is abundant

29. New news mediascape June 24, 201029 The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers

30. New news mediascape June 24, 201030 The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site

31. New news mediascape June 24, 201031 Implication 5 News organizations have to figure out where they can add value in the news chain

32. New news mediascape June 24, 201032 2 models to help you organize your thinking about your place in the value chain

33. Pew Research Centers Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog- Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model

34. New news mediascape June 24, 201034 Charlie Firestone model

35. New news mediascape June 24, 201035 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.orgLrainie@pewinternet.org Twitter: http://twitter.com/lrainiehttp://twitter.com/lrainie 202-419-4500