1. WHAT IS SER MARKETING?

2. Marketing
Goods – tangible products
Services – Intangible products
Process of developing, promoting, and distributing goods and services to satisfy customers’ needs and wants.

3. SPORTS MARKETING
Sports marketing is using sports to market products.

4. Marketing strategies for Sports
Sports logos on clothing
New sports, new opportunities
Soccer popular during World Cup time
Swimming & Gymnastics after Rio Olympics
Lacrosse growing every year
Timing
New apparel coming out in preparation for the upcoming season

5. Entertainment Marketing
Influencing how people choose to use their time and money for the purpose of entertainment!

6. Entertainment
Whatever people are willing to spend their money and spare time viewing, rather than participating in.
In 1946 fewer than 7,000 TV sets were in households
In million tv sets were in households and $42.5 billion was spent on TV advertising!
In % of households had TVs

7. Tourism
Generally considered traveling for pleasure whether the travel is independent or tour-based.
Ex. A trip to Disney World!

8. The Marketing Concept
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit