1. Promotion #1 Text Books needed today Read pages 394 – mid 397
Today I will: be introduced to process of promotion and types of promotion
So I can: Understand the procedure to determine Promotional Mix
I will know I’m successful when: I can identify the Promotional Mix of specific products and enhance my decision making as a consumer
Text Books needed today
Read pages 394 – mid 397

2. = persuasive communication
Promotion
= persuasive communication
Process of Promotion
Attract attention
Build interest
Build desire
Ask for action

3. Types of Promotion
Personal selling – use of sales representatives who generate direct contact with customers or prospects
Advertising – one-way communication about a product with a potential customer
Direct Marketing – promotional message to a specific group of customers (print, phone, or text)
Sales promotion – activities directed at retail customers or business (industrial) to boost sales
Public Relations – activities that enable an organization to influence a target market

4. Developing a Promotional Mix
AnalyzeProduct
Utilities
Connect to Target Market
by developing campaign and . . .
Promotional Mix Choices
What are the objectives?
Design the specific promotional message (images, words, sound, etc)
Select promotional activities (consumer and/or trade promotions)
Set a budget
Analyze results

5. Table Assignment 1) Pick a specific product.
2) Brainstorm ways you believe the Promotional Mix (from list below) is used
3) Write your ideas down on your notes
4) We will select randomly to share with the entire class
Personal selling – use of sales representatives who generate direct contact with customers or prospects
Advertising – one-way communication about a product with a potential customer
Direct Marketing – promotional message to a specific group of customers (print or )
Sales promotion – activities directed at business or retail customers to boost sales
Public Relations – activities that enable an organization to influence a target market