1. By: Ariane Laberge Pelletier
Lise Watier
By: Ariane Laberge Pelletier

2. Company Overview Description of the company Mission statement
Competitive advantages

3. Situation Analysis
Strengths
Weaknesses
Opportunities
Threats

4. Objectives/Goals Hire consultants of varied ages.
Choose aspects of new products
Create advertising that reaches the target audience
Sell the ​​new products to retailers around the world
Increase sales with the new products

5. STP Analysis
Segmentation
Targeting
Positioning

6. Market Strategy
Product
Price
Place
Promotion