1. Chapter 12 Section 3 Notes Coolidge becomes President
Harding’s VP (Republican)
Gets elected in WHY?
Sympathy for Harding
Economy had gotten better
Famous quote
“Business of Am. People is business”
Helped out businesses
Paid less $$$ in taxes
Kept high tariffs
Made credit easy and cheap to get
Very few rules limiting what
businesses could do
Opposite of Progressives
Decided to not run again in 1928
Would have won… very popular

2. Automobile changes life in U.S.
Before WWI – cars expensive, no credit
Shortly after WWI – not an issue
1 car per 5 people in U.S.
Ford Model T most popular
15 million sold by mid 1920s
Less than $300 brand new!
Led to change in architecture
construction of buildings and businesses
Gas Stations, Repair Shops, Garages
Led to change in landscape
Construction of paved roads
Tunnels, Bridges, Highways
Led to change in advertising
Billboards, Radio, etc…
Rural families not as isolated
Could travel to cities whenever now
All People vacationed more
Urban sprawl
Suburbs popped up around major cities
Created a bunch of jobs (too many to list them all)
Here in Michigan
Texas and California (oil)

3. Airplanes become popular
Technology improves during WWI
1st Major peacetime use in U.S.
Delivering mail
Lockheed Company
1st to mass produce planes
Competition to go farther and faster
More next chapter (Lindbergh/Earhart)
By the late 1920’s
passenger flights within the U.S. to
major cities was common

4. Standard of Living Increases
higher incomes
but stuff cost more $
automobiles
electricity
started in cities
spread to rural areas slowly
appliances save people time
refrigerator, stove,
washing machine, etc…

5. Advertising industry spreads
Print media, radio, billboards
Come up with catchy slogans
for non – essential products
Businesses learn from U.S. Gov. success with
Propaganda during WWI

7. Was economy in 1920’s as good as it seemed?
Answer = No (Superficial Prosperity) or Fake Wealth
Positives
Workers more efficient
50% quicker
More free time
Better technology
Overall higher quality life
Negatives
Big income gap
Management rich
Average workers not
Overproduction
some companies and farms go out of business
Prices too low to be profitable in U.S., can’t sell overseas
A lot of stuff bought on credit
Installment Plans
Loans directly from businesses
Promise to pay back later (with interest)
Problem if too much stuff is bought