1. The Bad News Letter Section 199 Business Communication

2. The Bad News Letter Break the news to him gently. Walk a mile in her shoes. Bad-news messages can be hard on readers. It can create: Frustration Anger Disappointment

3. Bad News Letter A poor message could have long term side effects. Hard feelings Lost business Tarnished company reputation

4. The Indirect Approach Writing a good bad-news message involves more than a tactful tone. It involves using an indirect approach.

5. Buffer When writing a buffer, communicate something you can agree on: An appreciation of the reader A statement of fact

6. Reason This section of the letter presents the logic behind the bad news. Use clear and detailed business reasoning and simple explanations. Dont get personal! Avoid its our policy statements.

7. Bad News When writing the bad news, make sure it follows naturally from the explanation. Be tactful. Dont bury your refusal in double-talk. Talk about what you can do rather than what you cant do.

8. Friendly Close When writing a friendly close: Avoid apologies Conclude with a statement of appreciation and the possibility of future business.